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| Benefit: An advantage consumers receive from using a product |
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| . Feature: A fact or characteristic of the product |
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| Feature-Benefit Chart: A list that may be arranged alphabetically to show product features and corresponding benefits |
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| Feature-Benefit Selling: Convincing customers that a product has the features that will provide the benefits for which they are looking |
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| Hidden Benefit: Advantage of product not recognizable unless pointed out by salesperson |
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| Obvious Benefit: Advantage of product that is apparent, plain to see, easily recognizable |
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| Unique Benefit: Exclusive, the only one of its kind; a benefit competitor’s good or service does not possess |
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