Term
Attitudes and Social Cognition
* Central Route Processing * |
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Definition
| involves the content of the message |
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Term
Attitudes and Social Cognition
* Peripheral Route Processing * |
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Definition
| involves how the message is provided |
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Term
Attitudes and Social Cognition
* Making an Attribution * |
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Definition
is the cause of behavior due to situational or dispositional factors
situational - based on environmental factors
dispositional - internal traits or personality factors |
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Term
Social Influence and Groups
* Three Types of Social Pressure * |
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Definition
Conformity - desire to follow beliefs/standards of others
Compliance - response to direct social pressure
Obedience - response to the commands of others
Depends on the nature and strength of the social pressure brought to bear on a person |
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Term
Social Influence and Groups
* Milgram Experiment * PG 536 |
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Definition
| THE INTENSE POWER OF AUTHORITY because of its graphic demonstration of obedience to authority, one of the most famous and influential studies in Social Psychology |
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Term
Prejudice and Discrimination
* Prejudice vs Discrimination * |
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Definition
prejudice - relates to attitudes about a group and its members
discrimination - relates to behavior directed to a group and its members |
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Term
Prejudice and Discrimination
* IAT - Implicit Association Test * |
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Definition
| allows measurement of attitudes about which people might not be consciously aware as well as attitudes they wish to keep hidden from others |
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Term
Positive and Negative Social Behavior
* Approaches to Aggression * |
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Definition
Instinctual - released by catharsis, a physical release
Frustration-aggression - depends on the presence of "cues" and how strong they are to the individual
Observational learning - a learned response that can be understood in terms of rewards and punishments |
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Term
Positive and Negative Social Behavior
* Prosocial Behavior vs Altruism * |
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Definition
Prosocial behavior - need not have a self-sacrificing component
Altruism - by definition, contains an element of self-sacrifice |
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