Shared Flashcard Set

Details

Final 1
Unit 1 and 6
112
Marketing
11th Grade
05/15/2017

Additional Marketing Flashcards

 


 

Cards

Term
What is a style?
Definition
The name for a particular shape or type of garment.
Term
What are vintage clothes?
Definition
The term for original garments from the past.
Term
What are three styles of kimono sleeves?
Definition
Batwing sleeves, dolman sleeves and cape sleeves are all this type of sleeve.
Term
What is the name of the neckline on a thermal shirt?
Definition
The Henley neckline is found on this type of shirt
Term
What type of skirt is a pencil skirt?
Definition
A type of straight skirt.
Term
A low rise jean might also be called a ?
Definition
Hip hugger is another name for this style of jeans.
Term
What is the name for wide shorts that give the appearance of a skirt?
Definition
A culotte.
Term
What is a trench coat?
Definition
A loose belted coat styled after World War 1 Soldiers.
Term
What are the natural fibers?
Definition
Cotton, wool, silk and linen are this type of fiber.
Term
Silk was originally made in only one country. What country was that?
Definition
China is the original source of this fiber.
Term
What event in the 1940's caused restrictions on fabric use?
Definition
World War Two
Term
What is marketing?
Definition
The activities involved in creating and selling profitable products.
Term
What is wholesale?
Definition
Selling goods for resale.
Term
What does a buyer do?
Definition
Decides what clothing will be sold in a retail store.
Term
What organization sets trade practices that are good for all nations?
Definition
The World Trade Organization.
Term
What is the purpose of the trade agreement known as NAFTA?
Definition
Open trade between the U.S., Canada and Mexico (North American Free Trade Agreement)
Term
What is the name of the series of barcodes used to identify a product?
Definition
The universal product code (UPC)
Term
What are the names of fashion price points from the highest to the lowest price?
Definition
Designer, Bridge, Better, Moderate and Budget.
Term
What is the most important fashion industry trade publication?
Definition
Womens Wear Daily
Term
What are some examples of classic styles?
Definition
T shirts, jeans, blazers, business suits, little black dress.
Term
How long do fashion trends usually last?
Definition
Three to seven years.
Term
What do the ascot, jabot and bow collars have in common?
Definition
Collar that are created with an extra piece of fabric at the neckline.
Term
How are sport shirts sized?
Definition
S,M,L,XL
Term
What type of skirt is a sarong?
Definition
A wrap skirt.
Term
What dress style has a waistline above the natural waist?
Definition
The Empire style.
Term
What need is filled by the brightly colored vests worn by construction workers?
Definition
Safety.
Term
What are physical needs that clothing fills?
Definition
Protection, comfort and safety.
Term
What did Elias Howe and Isaac Singer invent?
Definition
The two thread sewing machine.
Term
What 1980's trend in society lead to the fashion trend for power suits?
Definition
Women entering the workforce.
Term
What is a term for mass produced clothing made in factories?
Definition
Ready to wear.
Term
What exports?
Definition
Goods that are sent out of the country.
Term
What is the term for choosing where to manufacture or buy goods?
Definition
Sourcing.
Term
What is a sweatshop?
Definition
A garment factory with poor working conditions.
Term
What is the name for a pant that is wider at the hem than it is at the knee?
Definition
The flare leg.
Term
What is the balance of trade?
Definition
A name for difference between a countries imports and exports.
Term
What are some labor laws that were established by the Fair Labor Standards Act?
Definition
Minimum wage, maximum workweek and child labor standards were established by this Act.
Term
What are some fibers made from renewable resources?
Definition
Bamboo, Lyocell and Sarona are all made from this type of resource.
Term
What is a knock off?
Definition
A term for when a higher priced fashion is copied to sell at a lower price.
Term
What is a technical design?
Definition
A design with the sewing details, fasteners, measurements and other instructions.
Term
What cities are the fashion capitals of the world?
Definition
Paris, New York, London and Milan
Term
What are trendsetters?
Definition
People who take the lead in fashion.
Term
What kind of neckline is found on a T-shirt?
Definition
The crew neck is usually found on this common shirt.
Term
What famous look is Christian Dior responsible for?
Definition
This designer is responsible for the New Look.
Term
What is the name for an economic system where businesses respond freely to the needs of the marketplace?
Definition
A market economy.
Term
Who is most likely to purchase a fashion style that is in the introduction phase?
Definition
Celebrities, wealthy people and fashion leaders purchase clothing during this stage of the fashion cycle.
Term
Three sleeve styles with fullness at the top of the sleeve are?
Definition
The Juliet, the puffed and the leg of mutton sleeve/
Term
What is a close fitting sleeveless knit top called?
Definition
A tank top.
Term
What is the name for a skirt that flares slightly from the hip to the hem?
Definition
An A line skirt.
Term
What is another name for a jean that has a tapered leg?
Definition
A skinny jean.
Term
This dress style is fitted to the body by the use of darts.
Definition
The sheath.
Term
What was the first synthetic fabric?
Definition
Rayon.
Term
What occurs during the decline phase of the fashion cycle?
Definition
The fashion is more affordable and available to everyone.
Term
What style did Mary Quant introduce?
Definition
The mini skirt.
Term
Which shirt style has a yoke?
Definition
The western shirt.
Term
What is a gore?
Definition
Flared panels used to create a skirt.
Term
Describe a bomber jacket.
Definition
A short jacket that is gathered at the waist and cuffs.
Term
Which of these is not a style:
pleated skirt, black coat, bow tie, cardigan?
Definition
Black coat.
Term
What is forecasting?
Definition
Projecting future fashion trands.
Term
What is the first step in textile production?
Definition
Fiber production.
Term
What does a textile designer do?
Definition
This type of designer designs fabrics, prints and weaves.
Term
What is marketing?
Definition
The activities involved in creating and selling profitable products.
Term
What percent of world wide fiber production are synthetic fibers?
Definition
94% of fiber production is this type of fiber.
Term
What is done during the fabric finishing stage of textile production?
Definition
Dyeing, printing and other special treatments occur during the this stage of textile production.
Term
What does a grader do?
Definition
They make the pattern into a a range of sizes.
Term
What are market weeks?
Definition
When apparel companies offer their new lines.
Term
When are most fashions shown to store buyers?
Definition
This process takes place three to six months before fashions are delivered to a store.
Term
What is the job title of a person who custom makes clothes and alters clothes?
Definition
A tailor performs these services.
Term
Who is the first person involved in creating a garment?
Definition
The fashion designer.
Term
What does it mean when a sales associate receives commission?
Definition
They are paid a percentage of their sales.
Term
What does a fashion coordinator do?
Definition
The person who does this job determines the fashion direction of the store by gathering and sharing fashion information.
Term
What does an employee in visual display do?
Definition
The person in this career creates store windows, themes and merchandise displays.
Term
Does the U.S. have a trade surplus or a trade deficit?
Definition
The U.S. has had a trade deficit since 1976.
Term
What is a peacoat?
Definition
A double breasted jacket originally worn by sailors.
Term
What common clothing item was designed by Levi Strauss?
Definition
Jeans were first designed by this person.
Term
What is a waistband?
Definition
A name for a strip of fabric attached to the waistline of a skirt or pant.
Term
What was the result of mass production of clothing?
Definition
More clothes were available at lower prices because of this.
Term
What is a trend?
Definition
A term for the direction of change in fashion.
Term
How does a good economic climate effect the fashion industry?
Definition
Increased sales and jobs are the result.
Term
What is a fad?
Definition
A term for a fashion item that is very popular but only for a short time.
Term
What is avant-garde?
Definition
A term for extreme and innovative fashions.
Term
What is retro?
Definition
A term for new styles that look like garments form the past.
Term
Peak sales of fashion occur during which part of the fashion cycle?
Definition
This occurs during the maturity stage of the fashion cycle.
Term
Describe a tent dress.
Definition
This dress is a very full A-line with no waist seam.
Term
What did James McCall and Ebenezer Butterick invent?
Definition
These two inventors are credited with inventing the apper pattern.
Term
What is forecasting?
Definition
This term is a name for predicting future trends.
Term
What is a retailer?
Definition
A business that buys goods from wholesalers and sells them to end use customers.
Term
What is fashion merchandising?
Definition
A term for the planning, buying nd selling of clothing.
Term
What does an alterations worker do?
Definition
A job title for a person who fits the garment to the customer and makes changes needed to improve the fit.
Term
A computer system that helps get products to stores faster.
Definition
A Quick Response system?
Term
What is a collection?
Definition
A group of styles that a designer creates for a particular season.
Term
How many seasons are there in fashion?
Definition
There are six of these, Spring, Summer, Fall 1, Fall 2,Holiday and Resort
Term
What is Charles Worth most famous for?
Definition
He is the father of Haute Coutoure.
Term
What is a croquis?
Definition
The name for a body sketch that designers use to draw designs.
Term
What are some examples of trade associations?
Definition
The Retail Federation, Council of American Fashion Designers, Costume Designers Guild.
Term
Who was the most influential fashion designer in the 1930's and 40's?
Definition
Coco Chanel.
Term
What designer was famous for making pants popular, classic and tailored looks, the little black dress and pearls and chains?
Definition
Coco Chanel.
Term
What world event influenced Chanel's designs?
Definition
World War II and it's results;scarcity of fabrics and women entering the workforce.
Term
What time period did Christian Dior have the most influence on?
Definition
The 1950's.
Term
What looks and trends is Christian Dior most famous for?
Definition
" The New Look", a feminine style with thin waists and wide skirts.
Term
What world events influenced Christian Dior?
Definition
The end of World War II. Women stopped working and returned to home making. Fabric restrictions were lifted.
Term
What designer had the biggest influence on the 1960's?
Definition
Mary Quant.
Term
What fashion designer started the 1960's trend for mini skirts, tights and hot pants?
Definition
Mary Quant.
Term
What fashion designer was part of the MOD fashion trend?
Definition
Mary Quant.
Term
What changes in society contributed to Mary Quant's style?
Definition
Trends in society towards new freedoms and women's liberation.
Term
What fashion designer had a big part of 1980's trends?
Definition
Liz Claiborne.
Term
Who best represents the trends of power suits, mix and match clothing and work appropriate clothes?
Definition
Liz Claiborne.
Term
What changes in society influenced Liz Claiborne's designs?
Definition
The ideas of "Dress for Success" and women entering the workforce.
Term
Which designer used Orientalism, making designs like those seen in the movie Titanic?
Definition
Paul Pioret.
Term
What design house was run first by Gianinni and then by his sister Donatella?
Definition
Versace.
Term
What designer is famous for their use of the bias cut?
Definition
Madeline Vionnet.
Term
What designer is most famous for designs for the red carpet?
Definition
Valentino.
Term
What designer was inspired by his customer, Audrey Hepburn?
Definition
Hubert de Givenchy.
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