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Examen final
Marketing I: Mercados y publicidad
59
Language - Spanish
Undergraduate 4
07/24/2014
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Cards

Term
agencia
 Definition
agency
Term
agencia de publicidad
 Definition
advertising agency
Term
agencia publicitaria
 Definition
advertising agency
Term
boletín informativo
 Definition
newsletter
Term
buscador
 Definition
search engine
Term
cambio
 Definition
exchange, change
Term
cambio de contrabando
 Definition
black market exchange
Term
cambio negro
 Definition
black market exchange
Term
cartelera
 Definition
billboard
Term
circular (f)
 Definition
form, letter
Term
compra
 Definition
buying, purchasing
Term
consumidor/a
 Definition
consumer
Term
consumidor/a presunto/a
 Definition
potential customer
Term
diseño
 Definition
design
Term
elaboración
 Definition
production
Term
estraperlo
 Definition
black market
Term
fabricante (m/f)
 Definition
manufacturer
Term
folleto
 Definition
pamphlet
Term
gratuito
 Definition
free (of cost)
Term
hipervínculo
 Definition
hyperlink
Term
insumos
 Definition
supplies
Term
intermediario
 Definition
intermediary, middleman
Term
lanzamiento
 Definition
launching (of campaign)
Term
lenguaje (m)
 Definition
language style or jargon
Term
letrero
 Definition
sign
Term
letrero luminoso
 Definition
lighted, neon sign
Term
marca
 Definition
mark
Term
marca comercial
 Definition
trademark
Term
marca de fábrica
 Definition
trademark
Term
marca registrada
 Definition
registered trademark
Term
medio
 Definition
means, medium
Term
medio de difusión (difusivo)
 Definition
advertising medium
Term
medio publicitario
 Definition
advertising medium
Term
mercado negro
 Definition
black market
Term
mercantil (adj)
 Definition
related to marketing
Term
muestreo
 Definition
sampling
Term
pasar de moda
 Definition
to go out of style or fashion
Term

patrocinar

 

Fiananciar algo con un fin publicitario.

 Definition
to sponsor
Term
precio
 Definition
price
Term
precio máximo
 Definition
ceiling price
Term
precio mínimo
 Definition
floor price
Term
prensa
 Definition
the press
Term
promoción de ventas
 Definition
sales promotion
Term
prueba
 Definition
proof, test, trial (as in product test)
Term
rascacielos (s/pl)
 Definition
skyscraper
Term
recopilación de datos
 Definition
compilation of data, data summary
Term
relaciones públicas
 Definition
public relations
Term
robapáginas (m/s/pl)
 Definition
page or screen filler (a type and size of ad used in Spain and Latin America)
Term
sala de conversación
 Definition
chat room
Term
surtido
 Definition
line of products
Term
telemarketing (m)
 Definition
telemarketing, telesales
Term
televentas
 Definition
telesales
Term
utilidad
 Definition
utility
Term
valla
 Definition
billboard
Term
venta
 Definition
sale
Term
venta agresiva
 Definition
hard sell
Term
venta blanda
 Definition
soft sell
Term
venta en masa
 Definition
mass selling
Term
venta personal
 Definition
personal selling
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