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exam 3
ch. 9
33
Psychology
Undergraduate 1
11/07/2008

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Term
What did the Sesame Street study show about observational learning?
Definition
viewers from low income families, compared to rich families. Viewers of sesame street performed better in school.
Term
What is learning?
Definition
relatively permanant change in behavior, change due to some experience
Term
What is behaviorism?
Definition
emphasizes study of observable behaviors and role of environment
Term
Unconditioned Stimulus
Definition
event or thing that produces an automatic response
Term
unconditioned response
Definition
automatic repsonse
Term
conditioned response
Definition
same outcome as uncondtioned response
Term
conditioned stimulus
Definition
what neutral stimulus will become, event or thing that produces learn response
Term
How does extinction occur?
Definition
weakening of learned response. happens over time
Ex:teach dog to salivate at sound of bell and give food. ring bell a few times n not give food. dog will not salivate
Term
What is spontaneous recovery
Definition
reapperance of response after extinction
*ex:teach dog to salivate at sound of bell and give food. ring bell a few times n not give food. dog will not salivate. then come back next day and dog might salivate, thts called spon recovery
Term
What is stimulus generalization?
Definition
stimulus that resembles conditioned stimulus
*ex-pigeon trained to peck at circle also pecks at a slightly oval figure
Term
What is stimulus discrimination? example?
Definition
responds differently to two or more similar stimuli
*ex:rat only presses certain lever for food, not just any lever
Term
What did we learn about the Little Albert study? How can this be applied to learned fears?
Definition
11month old baby named albert, at first white rat was not scary, then whenever baby reached or touched the rat someone would bang loud symbols. Now albert is afraid of rats.
*you can be taught to fear something and also be taught not to fear something
Term
What is operant conditioning?
Definition
the process by which a response becomes more likely to occur or less so, depending on its consequences.

bad consequence-wont happen
mild consequence-will happen more often
Term
What is a reinforcer?
Definition
always increases liklihood of response that it follows
-dog begs for food, u give her lamb off table, begging gets worse
Term
What is a punisher
Definition
decreases liklihood of behavior occuring.

*ex:dog begs for food, u sternly say no, begging is likley to decrease
Term
positive reinforcement?
Definition
adds something pleasant to increased behavior.

*ex:good grade after studying
Term
negative reinforcement?
Definition
removes something unpleasant to increase behavior.

*ex:had headache, took medicine, headache went away. more likely to take medicine again
Term
positive punishment?
Definition
something unpleasant that is added to decrease behavior

*ex:spanking
Term
negative punishment?
Definition
pleasant removed to decrease behavior.

*ex: no texting, no t.v
Term
How did the Skinner Box demonstrate operant conditioning?
Definition
mouse pushes lever, water or food comes out. more likely to push lever for water or food
Term
primary punisher
Definition
electric shock, pain-thing u touch punishes
Term
secondary punisher
Definition
get punished by a punisher. criticism-other ppl. getting a ticket-cop
Term
primary reinforcer
Definition
physiological need, inherently reinforcing

ex:food, water
Term
secondary reinforcer
Definition
acquired reinforcing properties through association with other reinforcers.
ex:good grades, verbal praise, $
Term
What is the difference between a continuous and intermittent schedule of reinforcement
Definition
continuous reinforcement-everytime behavior is done reward is given
intermittent reinforcement-partial, response something rewarded but not always
Term
What are successive approximations
Definition
idea that you taking baby steps when reaching behavorial goals.

*ex:telling dog to sit n then moving bak a few steps n giving treat, next time go bak a few more steps. and not jus tell dog 2 sit n run away
Term
What are the six reasons that punishment fails?
Definition
1.ppl give punishment inappropraitly
2.recepient of punishment responds with anxiety or fear
3.effectiveness of punishment is/can be temporary, effectiveness is dependent on whoever gives punishment.
4.most behavior is hard to punish immediatly
5.punishment conveys little information
6. action is intended to punish may be reinforcing
Term
What is the difference between extrinsic and intrinsic rewards?
Definition
extrinsic rewards-not related to behavior
ex:sticker on test
intrinsic rewards-related to behavior being reinforced
ex:being satisfied for doing good on test, internal behavior
Term
What is latent learning?
Definition
idea that learning is not the same as performance
*ex:lil boy watches parent tighten screw but does not act on learning for years. then he finds he knows how to do these things, even though he has never done them before
Term
What did Bandura find when studying observational learning and aggression in children?
Definition
learn by observing others.
*ex-kids watched a show where u hit a dummy. so whent hey saw dummy they hit it. other kids that did not watch the show hitting the dummy just sat there n did not no wut 2 do with it
Term
How does Thorndike’s law of effect apply to advertising?
Definition
purchase products=product works. More likey to buy product again and tell others
Term
Why do we receive artificial reinforcers from companies on top of the natural reinforcer from purchasing their product?
Definition
already like product but when they give u another reinforcer to rele rele like product
Term
What is a token economy?
Definition
token-immediate positive reinforcer. get token, want to collect them for prizes, keep buying product
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