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Exam 2
Gideon Business Econ
29
Business
10th Grade
04/03/2011

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Term
Variable Costs
Definition
costs that change according to the activity/volume of the business and production (extra cost in dollars per item OR average item cost)
Term
fixed costs
Definition
all the costs that aren't directly related to what you are selling for example: chairs, banners, markers etc.
Term
Marginal Cost Calculation
Definition
cost to create your item//product
Term
Break-even Calculation
Definition
price charged-variable cost= profit margin
total fixed costs/profit margin = breakeven number
breakeven number X price = Breakeven dollars
Term
Supply
Definition
the (1) willingness and ability of sellers to produce and offer to sell different quantities of a good (2) at different prices (3) during a specific period of time
Term
the law of supply
Definition
As the price of a good rises; the quantity supplied of the good rises; and as the price of a good falls, the quantity supplied of the good falls. When prices go up you want to sell more
Term
Supply vs. Quantity supplied
Definition
changes in supply cause a shift changes in quantity supplied is a movement along the curve
Term
Elasticity
Definition
sensitivity to price change
affects the quantity supplied or demanded
Term
An elastic supply curve
Definition
is flat
Term
An elastic demand curve
Definition
is flat
Term
Market
Definition
the process of having sellers and buyers together, not necessarily physically, it can be over the internet or in some other form
Term
Opportunity Cost in Production
Definition
the value of what is forgone when choosing to produce
Term
factors that change supply of products and services (shift curve left and right)
Definition
changes in price of relevant resources, technology, number of sellers, expectations of future prices, taxes, subsidies,and government restrictions
Term
Demand
Definition
1) the willingness and ability of buyers to purchase different quantities of a good (2) at different prices (3) during a specific period of time.
Term
the law of demand
Definition
as the price of a good rises, quantity demanded of that good falls, as the price of a good falls, quantity demanded of that god rises, ceteris paribus- "with other things the same," or "all other things being equal or held constant." OR ASSUMING NOTHING ELSE CHANGES
Term
demand vs. quantity demanded
Definition
change in demand: shifts entire curve
change in quantity demanded: o A movement from one point to another point on the same demand curve (change in price)
Term
demand elasticity and in-elasticity
Definition
sensitivity to price change. if someone is buying an item that is taking up alot of their income they, the demander, is sensitive to the price of the product.
Term
what determines demand elasticity?
Definition
the consumer and the pricing of the product
Term
incentives
Definition
get the demander to buy more of a product something that they get in return for buying the product
Term
factors that change demand for products and services (shift in curve left or right)
Definition
changes in income, preferences, price of related goods(substitutes and complements), number of buyers, expectations of future price
Term
Market clearing/equilibrium price/point
Definition
the point on the supply and demand graph where the demander and supplier agree on price. the point where everything is ideal
Term
surplus
Definition
when you have to much of a product/service/resource price floors do this
Term
shortage
Definition
not enough of something. price ceilings create this
Term
the effects of price ceilings and price floors
Definition
surplus and shortage
Term
the effect of shifts of Demand and/or Supply on Market-clearing Price and Quantity
Definition
the clearing price changes when there is a shift of either the supply and/or demand curve
Term
total costs
Definition
fixed and marginal, everything you put into the company
Term
direct relationship
Definition
when one goes up the other goes up (supply)
Term
indirect relationship
Definition
when one goes up the other goes down (demand, because if the price is lower the quantity demanded goes up but if the price goes up the quantity demanded goes down)
Term
The Law of Diminishing Marginal Utility
Definition
for a given time period, the marginal (additional) utility or satisfaction gained by consuming equal successive units of a good will decline as the amount consumed increases.
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