Term
| highest operation cost of business = |
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Definition
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Term
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Definition
wages/salaries
bonuses
retirement/pension
insurance
vacations/holidays
jury duty, military duty, etc
professional society dues
journal subscrip
cars/housing expense
club memberships
expense accts
PAYROLL DEDUCTIONS (flex acct; pre-taxed monies)
CAFETERIA PLAN (select benefits!) |
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Term
| Staff recruitment tips (4) |
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Definition
online recruiting
referral bonuses for current employees
promote org @ job fairs, clin ed, guest lectures
offer sign-on bonuses or stdt loan forgiveness |
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Term
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Definition
cannot be left to chance
pay attention to legal rqmts of interviewing
only Qs that pertain to job ability should be asked
ask all applicants similar Qs
use standardized eval form for all interviews
allow candidate to talk 80% of time
ask structured, open-ended Qs
provide opportunity for candidate to ask Qs about org |
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Term
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Definition
outcome goals ≠ threatening/punitive
benchmark against hx of/other orgs
goals expressed in numbers (but focus on quality)
encourage scheduled breaks
minimize distracters |
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Term
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Definition
unique business
customer satisfaction >> pt satisfaction
"customer" (pt) does not have choice when they need a service
"customer" does not base selection of service on price |
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Term
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Definition
marketing research
(ID potential customer, analysis of competition, etc) |
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Term
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Definition
promotion of product
(ads, PR, sales strategy) |
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Term
| Target market descriptors/identifiers (6) |
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Definition
age
sex
income/education
profession/career
type of residence
ZIP code |
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Term
| Methods of collection of data on target markets (4) |
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Definition
employee reports of customer complaints/requests
customer inquiries
comment cards
focus groups, case studies, surveys |
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Term
| Product clarification (inbound mktg) tips (4) |
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Definition
describe product from eyes of target market
emphasize specific features
determine packaging/pricing
ID demand for product |
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Term
| Methods of collection of data on competition (inbound mktg) (7) |
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Definition
brochures/reports
ask suppliers/customers
ads
press releases
trade show presentations
social contacts
tracking ∆s in ads |
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Term
Benchmarking used to...
(TEST) |
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Definition
**compare competitors**
ID necessary initiative to improve competitive position |
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Term
| Steps of benchmarking the competition (7) |
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Definition
1. ID area of org to receive benefit, cost of study, ∆ 2º to study
2. ID variables
3. Select best-in-class companies
4. Collect data
5. Analyze collective results >> ID gaps in performance
6. Develop/implement strategic plan to meet/exceed competition
7. monitor/analyze results of new plan |
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Term
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Definition
strengths
weaknesses
opportunities
threats |
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Term
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Definition
| distinguish an org from others |
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Term
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Definition
| using commercial mktg to services that influence VOLUNTARY behavior to improve personal/societal welfare (focuses on what is good for broader society) |
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Term
| Traditional mktg v. Social mktg |
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Definition
traditional: meets needs of customers
social: changes behaviors of group |
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