Term
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Definition
| A summary, playback, verbal and/or written, on the nature of the problem and its probable causes, plus request for agreement |
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Term
| Marketing Deffinition changed in ____ and it emphasized ___ and ___ |
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Definition
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Term
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Definition
Transactual Marketing- Large number of products
Realationship Marketing- Based on Long Term Realationships |
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Term
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Definition
Feature: something intreging about your product
Benefit: What feature does for Buyer
GPS Ex.
Feature: GPS
Benefit: Help guide you places |
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Term
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Definition
Product
Price
Place
Promotion |
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Term
| Marketing Plan Deffinition |
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Definition
A written document that providesf a BLUE PRINT or outline of an organizations marketing activities including:
-implementation
-evaluation
-control over these activities |
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Term
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Definition
1.Executive Summary
2.Situation Analysis
3.SWOT Analysis
4.Marketing Strategy
-Segmentation/Target Market
-Poisitioning
5.Marketing Mix (4P's)
6.Market Implementation
7.Evaluating Control |
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Term
| Most important about Executive summary |
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Definition
| Convince the reader that you have a compelling opportunity |
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Term
| Purpose of Situation Analysis |
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Definition
used to describe current and future issues and key trends as they affect 3 enviornments:
1. Internal Environment
2. Customer Environment
3. External Environment |
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Term
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Definition
Secondary: Data already been collected
Primary: Customized for company (made data) |
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