Details

Title: (Eng.) Vocab-P.P.A.

Description: Vocab on Persuasion Propaganda and Advertising

Total Flash Cards: 7

Created: 03/25/2009 16:04:15

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Cards in this set:

Term
propaganda
 Definition
n. ideas, facts, or allegations spread deliberately to further one's cause
Term
as nauseam
 Definition
repetition of an idea; and idea, especially a simple slogan, that is repeated enough times; may begin o be taken as the truth
Term
appeal to fear
 Definition
to build support by causing anxiety and panic; "if you don't help out, something terrible will happen..."
Term
bandwagon
 Definition
"Everyone else is buying this product..."; jump on the bandwagon
Term
beautiful people(famous people)
 Definition
celebrities selling/using the product, so you should buy it/use it
Term
flag-waving
 Definition
uses patriotism to sell product; "Made in America"; "If you love your country, you should buy this..."
Term
glittering generalities
 Definition
emotionally appealing words applied to a product or ides, but which present no concrete argument or analysis ex. "Ford has a better idea!"