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| act of obtaining a desired object by offering something in return |
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| a communication in an automobile that uses a global positioning system (gps) for interactive communication between firms and drivers. |
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| information may be infinite, but demand for it is limited by human capacity. |
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| generation y, born between 1974-1994 |
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1. a seamless sequence of responses facilitated by machine interactivity
2. intrinsically enjoyable
3. loss of self-conscientiousness
4. self-reinforcing |
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| process of aggregating individuals or businesses along similar characteristics that pertain to the use, consumption, or benefits of a product or service |
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| process of selecting the market segments that are most attractive to the firm and selecting an appropriate segment cover strategy |
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| marketing of products to businesses, governments, and institutions for use in the business operation, as components in the business products, or for resale |
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| marketing goods and services to the end consumer |
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| when firms join networks and leave positive comments about their products, posing as consumers. |
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| discovers how consumers think about, buy, and use technology in the categories of devices and media, health care, financial services, retail, and travel. |
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| groups of consumers based on the benefits they desire from products |
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| want end-to-end convieniance |
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| desire highly interactive content |
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| the process of adding a set of meaningful and valued differences to distinguish the company's offering from competitor's offerings |
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| in-store ambiance created by brick-and-mortar retailers |
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| creates a desired image for a company and it's products in the minds of a chosen user segment. |
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