Details Title: Design 2 Description: Design/Layout Total Flash Cards: 37 Created: 10/08/2008 03:18:53		New Users: To study from this flashcard set, or to create your own your own study flash cards, REGISTER HERE. Existing Users: CLICK HERE. Additional Art/Design Flashcards
Cards in this set: Term Sequence Definition Arrangement of elements using repetition to promote eye movement in logical order. Term Rough Definition Actual size pencil drawn sketch that shows an idea of a possible ways to combine various elements such as line shape etc... Term Rule or stroke (graphic element) Definition Line used for graphic affect. Term thumbnail Definition A small, quickly drawn sketch that shows possible ways to combine elements of a printed piece. Always drwn with a no.2 pencil. Term tint Definition Area of an image printed with dots so ink coverage is less then 100%. Term align Definition To arrange elements so they line up with other elements. Term white space (design principle Definition Part of the page or design that is not occupied by graphic elements. Term elements Definition Each individual part of the design. Term Alley Definition Space between two columns of text. Term Comp or Comprehensive Definition Layout that looks like the final piece. Term Pantone Matching System PMS Definition A method of specifying spot color by numbered color samples available in swatchbooks. Term bleed Definition Image that extends past the trim marks on the page. Term line art Definition High contrast art, on white paper used on pieces such as silk screening, phone books, ads in the back of magazines... Term continuous tone Definition when talking about raster images what are we referring to? Term billboards with photos packaging with photos magazines brochures advertising Definition Give some examples where we would find continuous tone art. Term Line art Definition When we are using Illustrator we refer to our art as Vector, What is another name for vector art? Term phone book silk screen art back of magazines magnets with solid art Definition Give some where you would find examples of line art. Term gutter Definition Space where two pages meet at the binding. Term balance Definition Proper placement of element by weight Term Unity Definition Using similar images, color, shapes, line, font. Creating The correct balance of composition or color that produces a harmonious effect. Term Optical Center Definition Point slightly above of the mathmatical center. Term Rough Definition Actual size pencil drawn sketch that shows an idea of a possible ways to combine various elements such as line shape etc... Term Analogous Definition Adjacent to each other on the color wheel. They all have one hue in common so things can’t get too wild. Term Complimentary Definition This scheme uses colors that are opposite on the color wheel. These colors are as far apart (hue wise) as colors can be so there is ample potential for conflict. Oddly, though, they actually can compliment each other Term Proportion Definition The ancient Greeks concluded that there was one shape, called the “Golden Rectangle.” The size relationship of one part of the design to the other parts. Term Thumbnail Rough Comprehensive Definition In order name three steps in the graphic design process. Term margin Definition Keeps your text and graphics evenly aligned and evenly spaced from the edge of the page. It is the space that surrounds or frames your page. Term trim marks Definition Small lines outside your page that show the cutter where the page will be trimmed. They appear on the pasteboard and never touch the page itself. Term CMYK Definition Subtractive color pigment theory known as Process color. Primary colors of ink, along with black. Used in the printing industry. Term cyan magenta yellow Black Definition What does CMYK stand for? Term So it is not confused with blue Definition Why is K black? Term RGB Definition Additive Color, light theory. Three primary colors are used and mixed by the eye to produce the range of colors you see on your computer & TV screen. Term Heading Sub heading Copy Photos, art Logo Definition Name the 4 components or design elements of printed communication. Term Action Definition When designing most print communication pieces, what is probably just as important as the name of the company? Term magazines books brochures newsprint calendars Definition Name 5 types of publication design Term attract attention easy to read hierarchy orderly flow lasting impression appropriate technology Definition Name functions of your design Term Define the problem (who, what, when, where, why and how) Gather information Find solutions Evaluate and refine solutions Present solutions Definition Steps in the design process