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Details Title: Define + Lists Description: Chapter 20 Total Flash Cards: 15 Created: 10/01/2007 12:19:31	To study from this set of flash cards, or to create your own your own study flash cards, register HERE. If you are already a registered user, CLICK HERE.
Cards Term Consumerism Definition An organized movement of citizens and government agencies to improve the rights and power of buyers in relation to sellers Term Environmentalism Definition An organized movement of concerned citizens and government agencies to protect and improve peoples living environment Term Environmental sustainability Definition A manage approach that involves developing strategies that both sustain the environment and produce profits for the company Term Enlightened Marketing Definition A marketing philosophy holding that a company's marketing should support the best long-run performance of the marketing Term Consumer-oriented marketing Definition The philosophy of enlightened marketing that holds that the company should view and organize its marketing activities from the consumers point of view Term Innovative Marketing Definition A principle of enlightened marketing that requires that a company seek real product and marketing improvements Term Customer-value Marketing Definition A principle of enlightened marketing that holds that a company should put most of its resources into customer value-building marketing investments Term Sense-of-mission Marketing Definition A principle of enlightened marketing that holds that a company should define its mission in broad social terms Term Societal Marketing Definition A principle of enlightened marketing that holds that a company should make good marketing decisions by considering the consumers' wants, the company's requirements, the consumer's long-run interests, and society's long run interests Term Deficient Products Definition Products that have neither immediate appeal not long-run benefits Term Pleasing Products Definition Products that give high immediate satisfaction but may hurt consumers in the long run Term Salutary Products Definition Products that have low appeal buy may benefit consumers in the long run Term Desirable Products Definition Products that give both high immediate satisfaction and high long-run benefits Term Brennan de Raad Definition In the words of a wise mike miller "the daytrader" or commonly asked "can you give me some stock tips" Term Willy Wysong Definition Christy's playmate if you know what I mean