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Definition
| How you feel about yourself at any given time is called |
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Definition
| What is a set image or an assumption about a person or thing? |
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| A person who is always truthful is |
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| An outlook that focuses on the good side of things us called a(n) |
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| Intense interest or excitement is known as |
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| What are the basic principles that govern your behavior? |
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Definition
| Paper money is an example of |
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Definition
| What is the ability to think and act on your own and complete tasks without the direction of others? |
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Definition
| The act of withholding reinforcement in order to change a behavior is called |
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Definition
| Praise or approval is known as ____ feedback. |
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| Altering the form, nature, content or future course of something is an example of |
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| Feeling sorry for another person who has a problem is known as |
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| Problems that interfere with the effective exchange of information are communication |
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| Your sex, male or female, is also known as your |
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Definition
| The conduct in which people fail to exercise their own rights and to respect their own needs is called ______ behavior. |
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Definition
| A vast collection of interconnected sites and files accessible through the Internet is the |
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Definition
| What is the software program that allows you to write, edit and print a document? |
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| A person who lacks morals is |
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| Acting in an organized and methodical manner is an example of orderly and _____ behavior. |
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Definition
| The ability to find solutions to obstacles is known as |
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Definition
| What is training in which schools and businesses cooperate to provide on-the-job practice for learners? |
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Definition
| The money that a business takes out of an employee's wages and pays to the government is an example of a(n) |
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Definition
| A person who obtains work experience by donating time to complete a project is known as a(n) |
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Definition
| The physical image created by how you look and what you wear is your personal |
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Definition
| Using nonverbal cues, paraphrasing and questioning to let a speaker know that a message has been heard and understood is known as |
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Definition
| The owner of a public corporation is called a(n) |
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Definition
| When an employee answers the telephone in a businesslike manner, s/he is being |
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Definition
| In Calvin's personal budget, his rent, food and cellular phone bills are part of his |
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Definition
| Because an unauthorized person is using Kate's credit card, she is a victim of |
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Term
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Definition
| Identify the management function that involves setting up the way a business's work will be done. |
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Term
| Defeatist (also,Negative) |
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Definition
| When Paige says, "Nothing I do ever works out and nobody listens to me," she is exhibiting a(n) ______ attitude. |
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Term
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Definition
| When a customer tells a salesperson that his/her new DVD player does not work correctly, the reason for the complaint is that the product is |
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Term
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Definition
| Businesses that allow customers to purchase goods and services now and pay later are extending their customers |
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Term
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Definition
| Hammers and nails are examples of ____ goods. |
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Term
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Definition
| A business can reduce or transfer its risk by purchasing |
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Term
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Definition
| Distribution channel members that move goods between the producer and the consumer are called |
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Term
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Definition
| Dividing a market on the basis of age, gender, education or income is called _____ segmentation. |
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Term
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Definition
| What component of the marketing mix involves determining the goods and services that a business will offer its customers? |
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Term
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Definition
| The road map that a business uses to achieve its marketing objectives is called a(n) |
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Term
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Definition
| Business rivalries that offer dissimilar goods or services are _____ competitors. |
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Definition
| Gross profit minus operating expenses equals |
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Definition
| A government agency that assigns a rating or ranking to a product is providing a(n) |
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Definition
| Product, place, promotion and price make up the marketing |
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Term
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Definition
| Many of the costs associated with doctor visits, medication and hospital stays are covered by _______ insurance. |
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Term
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Definition
| Identify the form of promotion that informs consumers about non-controversial issues. |
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Term
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Definition
| A business that provides a product warranty to a buyer is making a(n) |
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Term
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Definition
| What term describes business resources such as materials, labor and equipment? |
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Term
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Definition
| Payroll, supplies and taxes are part of a business's |
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Term
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Definition
| Coupons, contests and display are elements of _____ promotion. |
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Term
| Secured(also, Collateral) |
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Definition
| A type of loan in which a borrower pledges to the lender some valuable possession to guarantee that the loan will be repaid is called a(n)______ loan. |
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Term
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Definition
| What distribution activity involves monitoring stock levels? |
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Term
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Definition
| What type of risk may result in a loss, no change or a gain? |
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Term
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Definition
| A management function that involves deciding what will be done and how it will be accomplished is called |
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Term
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Definition
| The use of equipment to complete certain tasks or processes is called |
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Definition
| Because Ray works by himself and has unlimited liability, his form of business ownership is called a(n) |
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Term
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Definition
| Two coworkers who rely on one another to complete a task are said to be |
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Term
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Definition
| What distribution activity involves loading and unloading goods? |
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Term
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Definition
| Insurance payments are called |
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Term
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Definition
| Businesses use tools such as press releases and special events to obtain |
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Term
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Definition
| Skillful questioning and careful listening help salespeople discover customers' needs and |
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Term
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Definition
| What type of business policy can be easily changed or deleted? |
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Term
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Definition
| Name the marketing function that involves determining what customers will pay for products. |
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Term
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Definition
| When Sam must make a choice between two options, he is engaging in the _____ process. |
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Term
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Definition
| The step during the selling process in which a customer makes a favorable purchasing decision is called the |
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Term
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Definition
| What type of disagreeable customer tends to look for problems in every situation? |
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Term
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Definition
| As Lisa prepares her resume, she must make sure that the document does not contain any typographical |
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Term
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Definition
| What type of credit account accepts customer payment for a set amount at specific intervals? |
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Term
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Definition
| What type of warranty covers an entire product? |
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Term
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Definition
| Market segmentation involves classifying people who have similar |
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Term
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Definition
| What results when inputs are combined? |
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Term
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Definition
| Companies that develop positive relationships with customers are encouraging ______ business. |
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Term
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Definition
| A company's guidelines about product delivery and installation are referred to as |
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Term
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Definition
| Name the type of standard that involves the degree of excellence to be expected from a product. |
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Term
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Definition
| Businesses keep track of petty cash by having employees complete a(n) |
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Term
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Definition
| Communicating, sharing and encouraging other group members are characteristics of effective |
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Term
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Definition
| What form of competition occurs when one store claims that it offers a more diverse line of home entertainment products than another store? |
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Term
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Definition
| Impulsive spending is a common obstacle that can keep a person from reaching his/her _____ goals. |
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Term
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Definition
| Mary accepted a job without seeking advice from others. What is Mary's decision-making style? |
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Term
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Definition
| What is the term that describes the process of keeping financial records? |
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Term
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Definition
| The distribution function that involves moving goods from one place to another is called |
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Term
| Broker (also, Stockbroker) |
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Definition
| Because Kyle is authorized to buy and sell securities on an exchange, he is a(n) |
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Term
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Definition
| A disagreement about something tangible is called a(n) ______ conflict. |
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Term
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Definition
| Floods, tornadoes and fires are examples of _____ risks. |
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Term
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Definition
| Identify the form of promotion that involves determining clients' needs and wants and then responding through planned, personalized communication. |
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Term
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Definition
| The marketing mix consists of product, price, promotion and |
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Term
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Definition
| The outcome of a conflict is called the |
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Term
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Definition
| Although Susan has health insurance, she must write a check to her doctor for 20% of the total bill amount. This is commonly called a(n) |
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Term
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Definition
| What type of objective takes more than a year to accomplish? |
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Term
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Definition
| People who will vouch for a job seeker's qualifications and verify his/her work history are called |
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Term
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Definition
| What term describes markets that are segmented by values, attitudes and lifestyles? |
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Term
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Definition
| When you see a future that you desire to create, you have |
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Term
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Definition
| What type of competition occurs when two or more businesses offer similar products? |
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Term
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Definition
| When choosing between two options, business people must weigh the pros and |
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Term
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Definition
| What term describes the amount of money that a business pays for the raw materials it purchases to produce the items that it sells? |
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Term
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Definition
| To maintain a safe work environment, all employees should be aware of possible safety |
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Term
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Definition
| A salesperson's initial contact with a customer is called the |
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Term
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Definition
| A company allows its employees to wear semi-casual clothing to work on Fridays. This business policy is called a(n) |
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Term
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Definition
| Statements that specify a product's size, contents or quality are called |
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Term
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Definition
| Transferring accounting information from a daily journal to the appropriate ledger is the process called |
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Term
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Definition
| The actions that a business uses to carry out its marketing strategies are called |
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Term
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Definition
| What business policy governs customer's payment plans when they purchase now and pay later? |
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Term
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Definition
| What type of technology allows businesses to track shipments while they are en route? |
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Term
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Definition
| An unexpected happening that may result in injury or damage is called a(n) |
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Term
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Definition
| When large quantities of goods are made quickly, it is called |
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Term
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Definition
| Switching price tags on products is an example of |
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Term
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Definition
| Large companies that offer their customers credit often use this accounting method. |
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Term
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Definition
| What step in the selling process involves recommending specific products that meet the customer's needs? |
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Term
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Definition
| What term describes the act of taking merchandise from a store without first paying for it? |
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Term
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Definition
| Name the form of promotion that involves communicating paid, non-personal messages. |
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Term
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Definition
| Identify the businessperson who purchases goods for resale. |
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Term
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Definition
| Because Sarah has the ability to guide the actions of others in a desired direction, she is an effective |
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Term
| Aircraft (also, Air Carrier, Airplane) |
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Definition
| The fastest, but most expensive form of transportation is |
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Term
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Definition
| Identify the condition in which one supplier controls the market and no substitute products are readily available. |
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Term
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Definition
| The money left after the cost of goods is subtracted from total income is caleld the |
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Term
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Definition
| What type of business letter attempts to persuade a person to purchase a product? |
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Term
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Definition
| A business's duty to contribute to the well being of society is called its |
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Term
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Definition
| What segmentation method divides a market on the basis of consumers' response to a product? |
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Term
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Definition
| What type of letter is Bob writing when he requests information? |
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Term
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Definition
| The process of using products is called |
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Term
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Definition
| A shipper's form that identifies the contents of a box is called the |
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Term
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Definition
| Name the type of risk that increases the chances of loss when changes in the market force prices to be lowered. |
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Term
| Law Enforcement (also, Police) |
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Definition
| When a robbery occurs, what agency should be contacted? |
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Term
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Definition
| A multi-level marketing business that operated illegally is commonly called a(n) |
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Term
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Definition
| To determine if a customer is satisfied with a product, salespeople often conduct _____-______ activities. |
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Term
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Definition
| When a franchisee must pay the parent company a certain percentage of the franchise's profits, the franchisee is paying |
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Term
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Definition
| A promise or agreement enforced by the law is a(n) |
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Term
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Definition
| A rise in the unemployment rate is often linked with a rise in what other statistic? |
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Term
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Definition
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Term
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Definition
| Oral presentations should have an introduction, a body and a(n) |
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Term
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Definition
| Many effective persuasive messages contain statements disguised as quetions, otherwise known as ______ questions. |
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Term
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Definition
| Simple written reports should follow a basic structure or framework, known as a(n) |
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Term
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Definition
| The percentage at which taxes are levied is called the |
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Term
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Definition
| A group of people working together to develop new products and solutions is called a(n) |
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Term
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Definition
| Becoming highly skilled in one, very small portion of a job is called |
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Term
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Definition
| Dividing a large job into units, or job tasks, and assigning an individual to do each of the tasks is called |
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Term
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Definition
| A union worker who is just beginning in an occupation is a(n) |
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Term
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Definition
| A group of workers who have joined together for a common purpose to improve the terms and conditions under which employees work is called a(n) |
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Term
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Definition
| The law of increasing opportunity cost is also known as the law of |
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Term
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Definition
| The unemployment that results from workers being "between jobs" is called |
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Term
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Definition
| A rise in the purchasing power of money is also known as |
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Term
| Consumer Confidence Survey |
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Definition
| What is the leading indicator or measure of consumer spending? |
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Term
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Definition
| A contract in which terms are expressed orally or in writing is a(n) |
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Term
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Definition
| The equation of economic unhappiness as a sum of inflation and unemployment is called the |
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Term
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Definition
| A rise in the interest rate causes consumption to shift in what direction? |
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Term
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Definition
| Periods of expansion and contraction in economic activities are known as |
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Term
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Definition
| Bringing in foreign products to sell in the domestic market is called |
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Term
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Definition
| The advantage achieved by a nation from specializing in and producing goods and services at which it is relatively most efficient is called |
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Term
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Definition
| When a person's culture is unconsciously present in his or her speech and actions, it's known as |
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Term
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Definition
| Exhaustion that leads to a diminished interest in carrer is called |
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Term
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Definition
| A decision-making outcome that requires the substantial agreement of each group member is called |
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Term
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Definition
| A company that optimally uses its time and effort to product its outputs is operating in a(n) _________ manner. |
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Term
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Definition
| A sprained ankle is an example of a(n) |
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Term
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Definition
| A business that sells goods directly to consumers is called a(n) |
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Term
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Definition
| What type of statements should be avoided when two parties are confronting a conflict? |
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Term
|
Definition
| Segmenting a market on the basis of location is called |
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Term
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Definition
| Identify the element of the marketing mix that involves letting the customer know about a product. |
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Term
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Definition
| The benefit that is lost when a business uses scarce resources for one purpose rather than another is referred to as the |
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Term
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Definition
| Security personnel who pose as customers are called |
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Term
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Definition
| The accounting process that records a business's financial information is called |
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Term
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Definition
| Job security is an example of a(n)_______ benefit. |
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Term
| Subchapter "S" (also, "S") |
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Definition
| A type of close corporation that is taxed as a partnership and usually consists of 75 or fewer shareholders is called a(n)______ corporation. |
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Term
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Definition
| Before Elliot can make a well-thought-out decision, he must pinpoint his |
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Term
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Definition
| Name the type of utility that involves altering or changing a product to make it more useful to consumers. |
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Term
| Customer Orientation (also, Customer Service Mindset) |
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Definition
| A business that puts the customer first is said to have a(n) |
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Term
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Definition
| What condition exists when the number of widgets in the marketplace exceeds the demand for them? |
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Term
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Definition
| Attempting to persuade a person with reason is also called making a(n) |
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Term
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Definition
| Spreading rumors from person to person is called |
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Term
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Definition
| A pool of shareholder's money invested by professional managers in an assortment of different securities is a(n) |
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Term
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Definition
| Building wealth by using money to make money is |
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Term
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Definition
| Using a system of debits and credits to track a business's money flow is called |
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Term
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Definition
| The buying and selling of products between countries is called |
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Term
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Definition
| What condition exists when more money flows out of a business than flows into it? |
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Term
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Definition
| The movement of funds into and out of a business is called |
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Term
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Definition
| A statement of the book value of a business on a given date is known as a(n) |
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Term
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Definition
| The income that a business has after subtracting costs and expenses is its |
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Term
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Definition
| An image that appears on a Web site encouraging visitors to "click through" to another site is a(n) |
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Term
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Definition
| A tendency or inclination that is happening in a particular industry is called a(n) |
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Term
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Definition
| Records that contain information only to be seen by authorized personnel are called |
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Term
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Definition
| Identify the process that involves acquiring and analyzing information about the external conditions that affect an organization. |
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Term
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Definition
| The idea that a product should keep getting better as knowledge and experience accumulates is called |
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Term
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Definition
| Putting off until tomorrow what could have been done today is called |
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Term
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Definition
| The process of controlling events in order to accomplish priorities is |
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Term
| Guesstimation (also, Estimation) |
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Definition
| Establishing a realistic time frame for a project during the planning stage is known as |
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Term
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Definition
| The person responsible for creating the framework for a project is the project |
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Term
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Definition
| Businesses that sell products to individuals, businesses or governments in other countries are called |
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Term
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Definition
| The measure of the number of employees who have resigned or been fired from a company during a certain period of time is called the |
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Term
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Definition
| The illegal act of hiring or firing employees based on how old they are is called |
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Term
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Definition
| Rewarding a positive work ethic demonstrated during the previous 30 days is to select an employee of the |
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Term
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Definition
| The requirement specifying the hiring or promoting of an employee from among (at least) three qualified candidates is called the |
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Term
| Pay (also, Wages, Salaries) |
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Definition
| Men and women completing identical job tasks are entitled to equal |
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Term
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Definition
| Compensation for time worked outside an employee's shift is called shift |
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Term
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Definition
| Employees who exercise the right to contact authorities when their employer violates a legal requirement are called |
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Term
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Definition
| Using approved procedures for preventing the hazards associated with flames and smoke is called implementing a ______ policy. |
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Term
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Definition
| The proper ventilation of an employee's workplace in building is called maintaining indoor |
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Term
| Directions (also, Instructions) |
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Definition
| Telling an employee how to complete a task effectively, step by step, is called giving |
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Term
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Definition
| The orders in which an employee is instructed to complete a number of tasks is called the order of |
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Term
| Time Card (also, Time Sheet, Activity Report) |
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Definition
| A document for recording the time an employee begins and ends a work shift is called a(n) |
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Term
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Definition
| Looking at the supervisor who is giving instructions is called giving eye |
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Term
|
Definition
| Keeping employees in a company's hire is called employee |
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Term
|
Definition
| Telling about a department's (or project's) progress since the previous staff meeting is called giving a status |
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Term
|
Definition
| Identifying the resources needed for a project is also known as |
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Term
|
Definition
| A person who is responsible for the routine activities in maintaining a business's building is called a(n) |
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Term
|
Definition
| A discussion with the purpose of reaching an agreement between two parties is known as a(n) |
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Term
| Creativity (also, Creativeness) |
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Definition
| The ability to generate new ideas or concepts is a trait known as |
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Term
|
Definition
| When an employer sits down with an employee to discuss the employee's work over a certain period of time, it's known as a(n) |
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Term
|
Definition
| A magazine or publication targeted toward an audience in one industry or profession is a |
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Term
|
Definition
| Exchanging information and forming professional connections with people in your industry is called |
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Term
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Definition
| A manager's influence over the distribution of money in the departement is known as |
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Term
|
Definition
| An arrangement in which a supplier makes a dealer carry the full line of its products is known as |
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Term
|
Definition
| The fee a supplier pays for space in a retail store is called a(n) |
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Term
|
Definition
| The marketing function that is responsible for moving, storing, locating, and/or transferring ownership of goods and services is |
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Term
|
Definition
| The process of evaluating information is called |
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Term
|
Definition
| A problem between channel members who are at the same level in the distribution chain is called a(n) |
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Term
|
Definition
| A business's marketing data is gathered from external and ______ sources. |
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Term
|
Definition
| The quality of being believable or trustworthy is called |
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Term
|
Definition
| A text file that holds information about the times and dates that you visit Web sites is called a(n) |
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Term
|
Definition
| A salesperson's record of a sales call made on a customer is called a(n) |
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Term
|
Definition
| Conducting a SWOT analysis is part of what marketing process? |
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Term
|
Definition
| A technical procedure by which data are categorized is called |
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Term
|
Definition
| Central tendency, measures of variability, and correlation coefficients are all examples of what type of statistics? |
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Term
|
Definition
| The systematic gathering, recording and analyzing of data about problems related to the marketing of goods and services are |
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Term
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Definition
| Understanding specific needs that occur in specific settings is called |
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Term
|
Definition
| An occurence or trend that could harm your company is called a(n) |
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Term
|
Definition
| The usual purchasing methods of consumers are known as |
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Term
|
Definition
| A document that lists the topics to be covered during a staff meeting is called a(n) |
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Term
|
Definition
| Successful team builders involve employees performing group tasks, which are called |
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Term
|
Definition
| Determining the level of achievement for a team-building activity is called setting the |
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Term
|
Definition
| Productive teams work together to accomplish their goals, called |
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Term
|
Definition
| A short document expressing gratitude is called a ______-_____ note. |
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Term
|
Definition
| A bonus that is paid based on what an employee accomplishes is called a(n) _____ bonus. |
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Term
| Race Discrimination (also, Ethnic Discrimination) |
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Definition
| The illegal act of hiring or firing based on ethnic background is called |
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Definition
| A supervisor who helps employees pinpoint and rise above barriers is called a(n) |
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Definition
| An employee's opposition to a coach is called |
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Term
| Investigation (also, Investigating) |
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Definition
| Examining or studyingan employee's complaint is called |
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Term
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Definition
| The reqirement of answering for one's actions is called |
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Definition
| Keeping a staff meeting short is called being |
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Term
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Definition
| A projection of the income and expenses necessary to keep a business running is called a(n) _______ budget. |
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Term
| Laws (also, Regulations, Legislation) |
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Definition
| Governments that require employers to provide a work environment free from hazards are creating safety |
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Term
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Definition
| The financial expense involved in buying and using raw materials to produce a finished product is called the cost of goods |
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Term
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Definition
| The total of expected sales in units and dollars is called the sales |
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Definition
| A business that operates in an ethical manners does so by following a set of guiding |
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Term
| Confidential (also, Classified, Privileged) |
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Definition
| Personnel information that is private or secret is know as _____ information. |
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Term
| Impartial (also, Unbiased, Fair) |
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Definition
| A supervisor who treats all employees equally is described as |
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Term
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Definition
| Introducing an employee to a particular job, including its tasks and its business environment, is called employee |
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Term
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Definition
| The indicators used to evaluate an employee's performance are known as performance |
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Term
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Definition
| The yield from employee's hard work is called employee |
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Definition
| Teaching employees specific skills for use in a particular job is called |
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Term
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Definition
| Growing employee's knowledge about general skills valuable to their workplace or career is called human resource |
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Term
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Definition
| A company-wide change affecting all, or almost all, employees is called a(n) _____ change. |
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Term
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Definition
| A team-member who has the ability to see different views and perceptions is said to be |
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Term
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Definition
| A person who buys the rights to open a McDonald's restaurant is called a(n) |
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Term
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Definition
| The amount of satisfaction that Heather receives from purchasing a product reflects the item's |
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Term
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Definition
| A formal document that records a transaction and is submitted for payment by the seller to the buyer is called a(n) |
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Term
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Definition
| When you subtract expenses from income, you get |
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Term
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Definition
| The supplier of goods and services is called a(n) |
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Term
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Definition
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Term
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Definition
| The actual price that prevails at any particular moment is called the ______ price. |
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Term
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Definition
| Identify the utility that focuses on getting product to the right place at the right time. |
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Term
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Definition
| Designing products and directing marketing activities that appeal to the whole market is referred to as ______ marketing. |
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Term
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Definition
| A product that is sold below cost is called a(n) |
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Term
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Definition
| Pricing a product extrememly low in an attempt to eliminate competition is called |
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Term
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Definition
| Private networks that electronically link companies to suppliers and customers are called |
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Term
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Definition
| The process of considering each idea for a new product and discarding those that seem unworkable is called |
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Term
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Definition
| The amount of money that a buyer is willing to pay and the seller is willing to accept for a good or service is called the |
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Term
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Definition
| The amount a seller charges the purchaser for a good or service is the |
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Term
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Definition
| The text that corresponds to the IP address of a computer on the Internet is called a(n) |
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Term
| Product Service Management |
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Definition
| A marketing function that involves obtaining, developing, maintaining and improving a product or service mix in response to market opportunities is |
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Term
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Definition
| What is the second stage of the product life cycle? |
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Term
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Definition
| When two or more sellers agree on a certain price for a similar good or service, it's known as |
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Term
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Definition
| Expanding one's knowledge or skills in a particular area is called |
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Term
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Definition
| The way a manager approaches the management process is called his/her management |
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Term
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Definition
| Pretending conflict does not exist is called |
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Term
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Definition
| Managing one's own learning is called |
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Term
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Definition
| A person who guides another person's development is called a(n) |
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Term
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Definition
| Providing evaluative information in response to an action or comment is called giving |
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Term
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Definition
| A form of employee discipline that grows more severe with each infraction is called ______ discipline. |
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Term
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Definition
| The completion of a task in a better way than in the past is called performance |
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Term
| Interference (also, Barriers) |
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Definition
| A hindrance or obstruction to the learning process is called a(n) |
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Term
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Definition
| The mental and emotional condition of a group of people is called the group's |
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Term
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Definition
| A business selling its products to another business is an example of transferring _______ of those products. |
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Term
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Definition
| A financial summary with estimates as to when, where and how much money will flow into and out of a business in a(n) |
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Term
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Definition
| The money that a business collects, such as income, is known as |
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Term
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Definition
| When businesses want to borrow money from a bank, they complete a loan |
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Term
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Definition
| A prediction of future sales over a specific period of time is called a(n) |
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Term
| Jury of Executive Opinion |
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Definition
| What is a qualitative sales forecasting method that gathers opinions from company executives? |
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Term
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Definition
| The comparison of two numbers from a business's financial statement is known as a(n) |
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Term
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Definition
| The advantages or payments employees receive in addition to their wages are known as |
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Term
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Definition
| A list of the main characteristics of a customer that creates an overall picture of that person or business is called a customer |
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Term
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Definition
| What is the measurement that considers the number of products a business sells rather than the dollar volume? |
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Term
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Definition
| What is the comparison created when one number is divided into another? |
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Term
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Definition
| What do businesses often conduct when employees resign to obtain feedback about working conditions? |
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Term
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Definition
| Employees who fail to perform their jobs as required might be |
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Term
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Definition
| Documents containing information about employees are known as |
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Term
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Definition
| A company that looks at interest rates and inflation data as it plans its business activities is considering _______ factors. |
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Term
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Definition
| Summaries of accounting information are called |
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Term
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Definition
| A business's efforts to maintain or reduce a certain level of spending are known as |
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Term
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Definition
| The unwritten rules that govern a manager's behavior are known as |
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Term
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Definition
| The document that explains what the business is and how it will operate is known as a business |
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Term
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Definition
| Before a business decides to market a good or service, it must identify if the product fulfills customers' |
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Term
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Definition
| When product changes make previous models of the product outdated, it is called |
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Term
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Definition
| An alteration to an existing product is called a(n) |
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Term
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Definition
| A creative-thinking technique that involves making connections using analogies and metaphors is called |
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Term
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Definition
| When a product is removed from the marketplace because it is defective or hazardous to the consumers, it is called a(n) |
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Term
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Definition
| A short product mix is also known as a(n) |
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Term
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Definition
| Offering several products for sale as one combined product is known as |
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Term
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Definition
| When one company can satisfy customer needs better than another, it's known as a(n) |
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Term
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Definition
| Elements that remind customers of brands and their values are known as |
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Term
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Definition
| Consumer goods purchased frequently and without much thought or effort are called _______ goods. |
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Term
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Definition
| A combination of marketing communication channels that a business uses to send its messages to consumers is called the |
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Term
| Fear-based advertisements |
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Definition
| Commercials that are designed to "scare" customers into buying a good or service are known as |
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Term
| Internet Service Provider |
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Definition
| ISP is an abbreviation for the term |
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Term
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Definition
| Channels of communication used by businesses for delivering promotional messages to target groups of consumer are called |
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Term
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Definition
| Text of an advertisment that delivers the sales message is called |
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Term
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Definition
| Marketing communication sent to customers through the postal service are known as |
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Term
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Definition
| Unsolicited marketing messages sent over e-mail are called |
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Term
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Definition
| The part of promotional planning that includes creating television advertisements is called |
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Term
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Definition
| A creative-thinking technique that involves drawing words and pictures on a large sheet of paper is called |
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Term
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Definition
| Displaying a product at or near the point of purchase is called |
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Term
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Definition
| A body of customers upon which an organization can rely for considerable repeat business is a(n) |
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Term
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Definition
| Text that is set in large type and is positioned at the top of an advertisement is a(n) |
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Term
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Definition
| The name of an organization or individual that might be interested in a salesperson's good or service is a(n) |
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Term
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Definition
| When employee's earnings are at least partly dependent on sales, they are making |
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Term
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Definition
| Luring customers into a store for one item and then trying to sell them another one is a type of advertising called |
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Term
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Definition
| The reason or benefit that causes people to make a purchase to satisfy wants and needs is called a(n) |
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Term
| Praise (also, Commendation) |
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Definition
| Positive recognition of a job well done is called |
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Term
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Definition
| Evaluative information given by coworkers regarding one's performance is called ______ feedback. |
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Term
| Complaint (also, Criticism) |
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Definition
| An informal objection to a course of action is called a(n) |
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Term
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Definition
| Key events that influence the outcome of a performance assessment are called |
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Term
| Obstacles (also, Hurdles, Hindrances, Barriers) |
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Definition
| Obstructions that keep employees from achieving what coaches want them to achieve are called |
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Term
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Definition
| A workforce that is varied in race, ethnic background, age and gender is described as |
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Term
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Definition
| To judge one's own performance is called |
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Term
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Definition
| A judgment intended to bring about a positive change is called |
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Term
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Definition
| Evaluating an employee's work activities is called conducting a performance |
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Term
| Acknowledgement (also, Recognition, Acceptance) |
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Definition
| Letting a person know you have received his/her complaint is called |
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Term
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Definition
| Beginning a staff meeting at the predetermined hour is called starting on |
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Term
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Definition
| A formal objection to a course of action is called a(n) |
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Term
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Definition
| An action intended to correct an employee's behavior is called a(n) _______ action. |
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Term
| Equitable (also, Unbiased) |
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Definition
| An impartial work environment is called fair or |
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Term
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Definition
| Following an employee's improvement over time is called _______ progress. |
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Term
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Definition
| What is the management function that monitors the work effort? |
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Term
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Definition
| Employee's work in excess of the standard work week is called |
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Term
| Celebration (also, Party) |
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Definition
| A festive activity or event in honor of a job well done is called a(n) |
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Term
| Goal (also, Objective, Aim, Purpose) |
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Definition
| The main point of completing a set of instructions is to achieve the |
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Term
|
Definition
| Amending an employee's behavior through a problem-solving approach is called |
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Term
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Definition
| The portion assigned for achievement or completion within a particular time frame is called a(n) |
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Term
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Definition
| Team-building exercises encourage employees to think in and out-of-the-box manner, known as thinking |
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Term
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Definition
| Providing an employee with a plaque that acknowledges his/her workplace contributions is called _______ recognition. |
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Term
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Definition
| A task that involves assigning salespeople to call on a group of customers is called developing sales |
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Term
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Definition
| An outline of organized activities to be completed during a new employee orientation program is called an orientation |
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Term
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Definition
| Planning to take advantage of oppotunities rather than reacting to problems is an example of _______ planning. |
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Term
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Definition
| Choosing the paths that goods will take from the producer to the ultimate consumer is an example of selecting |
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Term
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Definition
| When a business makes its products available in all possible outlets, it is using ______ distribution. |
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Term
| Marketing-Information Management System |
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Definition
| An organized way of continuously gathering, sorting, analyzing, evaluating and distributing information is a(n) |
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Term
| Better (also, Unique, Superior) |
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Definition
| When an international businesss has the competitive advantage over its rivals, it can offer customers something |
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Term
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Definition
| A market that is narrowed down to target a small segment of customers who are interested in a certain product is an example of a(n) _______ market. |
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Term
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Definition
| What is a marketing tool that investigates a business's strengths, weaknesses, opportunities and threats in an organized fashion? |
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Term
| Procedures (also, Strategies) |
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Definition
| A business uses its marketing plan to attract its target customers by using a set of carefully developed |
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Term
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Definition
| An organizations portion of the total industry sales in a specific market is known as market |
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Term
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Definition
| A business calculates its liquidity ratio to determine how quickly it can turn an investment into |
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Term
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Definition
| The product mix that a business offers in order to meet its market's needs and its company's goals consists of a particular ______ of items. |
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Term
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Definition
| Activities and benefits provided by a business to its customers to create goodwill and customer satisfaction are known as |
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Term
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Definition
| A product-mix strategy in which a business creates a certain image or impression of a product in the minds of consumers is called |
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Term
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Definition
| When the performance of a marketing plan fails to meet its objectives, the business should take _____ action |
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Term
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Definition
| Another name for the bottom-up approach to sales forecasting is the ______ approach. |
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Term
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Definition
| The government policy that sets levels of government spending and taxation is called a(n) _____ policy. |
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Term
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Definition
| A business calculating the sum of money to pay employees for a given period is an example of processing |
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Term
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Definition
| A business choosing the particular group of customers it seeks to attract is an example of selecting a(n) |
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Term
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Definition
| When a company wants to obtain a sizable loan from a financial institution, it should present the lender with the company's |
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Term
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Definition
| The "O" in a SWOT analysis stands for |
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Term
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Definition
| A manager's personal code of ethics can "set the bar" for employees' behavior because the manager is often viewed as a(n) |
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Term
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Definition
| A business calculating the amount of money that its spends is calculating cash |
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Term
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Definition
| The top-down approach of forecasting sales starts by preparing an overall forecast for the |
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Term
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Definition
| When selecting a new employee, a manager should consider the applicant's skills, training, and |
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Term
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Definition
| Salaries, vacation, health insurance and stock options are elements of a(n) |
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Term
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Definition
| What kind of statements should you avoid making during an interview about a former employer? |
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Term
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Definition
| Phrases that cannot be understood literally and can lead to misunderstandings are known as |
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Term
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Definition
| To communicate effectively, you must adapt your message to the |
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Term
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Definition
| A person who has a consistently negative attitude is called a(n) |
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Term
| Dependable (also, Responsible) |
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Definition
| Ingrid completes activities when she says she will. Ingrid is demonstrating that she is |
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Term
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Definition
| What is the insurance purchased by employers to provide benefits to employees who are injured on the job? |
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Term
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Definition
| Scrapes, cuts and punctures are examples of open |
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Term
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Definition
| Who is the person who pays the premiums on life insurance? |
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Term
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Definition
| An unexpected happening that may result in injury, loss or damage is a(n) |
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Term
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Definition
| Sprains, wounds and burns are examples of |
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Term
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Definition
| To prevent product tampering, manufacturers often package their products in |
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Term
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Definition
| Why do some governments develop laws that regulate the manner in which businesses must label their products? |
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Term
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Definition
| What word is often used in advertising copy to involve the reader in the message? |
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Term
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Definition
| Copywriters who develop advertisements use terminology that appeals to the group of people who use the product. This group is often called the |
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Term
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Definition
| Laundry detergent, stain remover and fabric softener are examples of items that might be included in a business's |
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Term
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Definition
| John's supervisor sent him to an off-site facility to learn a new skill. John is attending a training |
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Term
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Definition
| A person who assumes a leadership role in an informal manner is known to have |
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Term
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Definition
| What leadership style allows employees to determine their own work behavior and productivity level? |
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Term
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Definition
| What leadership theory maintains that individuals are born with characteristics necessary for leading others? |
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Term
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Definition
| So new employees become familiar with workplace surroundings, training supervisors might conduct a facility |
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Term
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Definition
| An accountant verifies the accuracy of a business's financial records. The accountant is conducting a(n) |
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Term
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Definition
| When selecting channels of distribution, business owners must consider market size and the channel members' physical |
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Term
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Definition
| What advertising strategy do business owners use when they concentrate advertising efforts druing peak sales seasons followed by periods of no advertising? |
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Term
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Definition
| A business owner must pay its lending institution additional charges for paying off a loan early. This is known as a(n) |
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Term
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Definition
| Financial institutions may not loan money to entrepreneurs who have a poor credit |
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Term
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Definition
| Marketing research that focuses on cause and effect and tests "what if" theories is called |
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