Term
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Definition
| A corporation PROVIDes funds contribution and resources to increase AWARENESS |
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Term
| Corporate Social Marketing |
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Definition
| A Corporation supports the development and implementation of a BEHAVIOR CHANGE campaign |
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Term
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Definition
| A Corporation commits to making contributions or donating % of product sales |
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Term
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Definition
| A Corporation makes a DIRECT contribution to a charity or cause |
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Term
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Definition
| A corporation support and encourages employees to volunteer |
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Term
| Socially Responsible Business Practices |
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Definition
| A Corporation adopts and conducts a discretionary business practices and investments that support social causes to improve community well-being and protect the enviroment |
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