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Details Title: Consumer Marketing Description: Consumer Marketing Total Flash Cards: 28 Created: 05/02/2007 09:34:53	To study from this set of flash cards, or to create your own your own study flash cards, register HERE. If you are already a registered user, CLICK HERE.
Cards Term Motivation Definition State within a person that leads to goal directed behavior. Term Encoding Definition the process of transferring information from short-term to long-term memory Term Semantic memory Definition how people store the meanings of verbal material in long-term memory Term opponent-process theory of acquired motivation Definition mid-range theory of motivation that states "when a person receives a stimulus, both a positively and negatively valenced reaction may be felt. Term Response generation Definition how a person recalls a band name from long-term memory. Term Reactance error Definition people have the bias to make internal attribution Term advertising strategy of pairing music from a well-liked movie with a commercial Definition classical conditioning Term cognitive dissonance Definition motivational state resulting from a threat to behavioral freedom Term Selective exposure Definition consumers will actively choose whether to expose themselves to info Term Consumer knowledge Definition the amount of experience with and info about particular products or services that a person has. Term K Definition the rule of thumb used by retailers that for a sale to be recognized it must have goods marked down by a minimum of 20% is the most closely related component of Weber's Law. Term Environmental Analysis Definition the assessment of various forces that act upon the firm and its markets Term Clutter Definition the problem of too many ads Term Segmentation Definition subdivision of the market into relatively homogeneous subsets of consumers having similar needs and wants. Term involvement Definition level of perceived personal importance and/or interest evoked by a stimulus within a specific situation. Term Secondary reinforcer Definition A previously neutral stimulus that has been paired with a primary stimulus so that it takes on reinforcing properties Term Vicarious Learning Definition people learn by watching the actions of others and the consequences of these actions Term classical conditioning Definition behavior is influenced by a stimulus that occurs prior to the behavior and is reflex-like Term short-term memory is also called Definition working memory Term product positioning Definition the attempt to influence product demand by developing and promoting a product with specific characteristics that differentiate it from competitors Term Discrete Exchange Definition one time interaction in which money is paid for easily measured commodity Term Constantly changing fashion trends are best explained by... Definition butterfly curve Term Information Definition the content of what is exchanged with the outer world as we adjust to it and make our adjustments felt upon it Term maybe thought of as applied consumer research Definition market research Term Primacy and recency effects are closely related to.... Definition Serial Positioning effect Term Closely related to person's cognitive span... Definition Miller's law Term reciprocity Definition if you do something for me then i will do something for you Term Stage of the perception process would multi-tasking harm most... Definition attention