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Details Title: Consumer Marketing 2 Description: Consumer Marketing 2 Total Flash Cards: 18 Created: 05/02/2007 16:03:52	To study from this set of flash cards, or to create your own your own study flash cards, register HERE. If you are already a registered user, CLICK HERE.
Cards Term Impulse buying Definition A buying action undertaken without a problem previously having been consciously recognized or a buying intention formed prior to entering the store Term Affect referral model Definition Rule of thumb approach in which a consumer selects the product that elicits the most positive feelings Term extended Definition we are what we own Term Comparative advertisements are best used by.... Definition non market leaders Term ad depletion Definition phenomenon in which too much repetition of an advertisement may cause consumers to become increasingly negative Term vivid message Definition A message attempts to be personally relevant,uses detailed info, uses fresh info, and concrete words. Term ingratiation technique Definition the requester attempts to make himself seem to be similar target Term image-congruence hypothesis Definition Consumers select products that correspond to their self-concept Term Attributions Definition the characteristics or features that a product may or may not have. Term As a customer becomes more brand loyal, his ________ may decrease in size Definition consideration set Term material presented in the middle of a list... Definition is more difficult to retain then other material Term the importance of attributes is determined in part by.... Definition How closely the attribute is tied to a person's self-concept. Term Ongoing search Definition involves the search activities that are independent of specific purchase needs or dcisions Term To be a creditable source you must have... Definition expertise and trustworthiness Term John is considering the purchase of a late-model 911a Porsche. This is an expression of what functional motive? Definition Value Expressive Term Mere exposure Definition Strategy of placing a brand's logo in as many places as possible. Term ego Definition component of the psychoanalytical theory based upon the reality principle Term Trait Definition Any characteristic in which one person differs from another in a relatively permanent and consistent way