Term
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Definition
| process by which young people acquire skills, knowledge, and attitudes relevant to their function as consumers in the marketplace |
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Term
| Piaget's Stage of cognitive development |
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Definition
1. Period of sensorimotor intelligence
2. Period of Preoperational thoughts
3. Period of Concrete operations
4. Period of Formal Operations
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Term
| Sensorimotor intelligence |
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Definition
0-2 years
behavior is primarily motor. Child does not think conceptually, though cognitve development is seen |
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Term
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Definition
3-7 years
development of language and rapid conceptual development |
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Term
| p.MsoNormal, li.MsoNormal, div.MsoNormal { margin: 0in 0in 0.0001pt; font-size: 12pt; font-family: "Times New Roman"; }div.Section1 { page: Section1; } Concrete operations |
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Definition
8-11 years
p.MsoNormal, li.MsoNormal, div.MsoNormal { margin: 0in 0in 0.0001pt; font-size: 12pt; font-family: "Times New Roman"; }div.Section1 { page: Section1; } Develops the ability to apply logical thought to concrete problems |
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Term
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Definition
12 to 15 years
Cognitive structures reach their greatest level of development and the child becomes able to apply logic to all of classes of problems |
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Term
| Content of Consumer Socialization |
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Definition
Made up of:
1. consumer skills
2. consumption-related preferences
3. consumption-related attitudes |
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Term
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Definition
| capabilities necessary for purchases to occur such as understanding money, budgeting, product evaluation, etc |
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Term
| Consumption related preferences |
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Definition
| the knowledge, attitudes, and values that case people to attach differential evaluations to products, brands and retail outlets |
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Term
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Consumption related attitudes |
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Definition
cognitive and affective orientations toward marketplace stimuli such as advertisements, salespeople, warranties, etc
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Term
| The process of Consumer Socialization |
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Definition
1. instrumental training
2. Modeling
3. Mediation |
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Term
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Definition
| a parent or sibiling specifically and directly attempts to bring about certain responses through reasoning or reinforcement |
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Term
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Definition
- a child learns appropriate or inappropriate consumption behaviors by observing others.
- occurs without direct instruction from the role model and wihtout conscious thought or effort on the part of the child
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Term
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Definition
| a parent alters a child's initial interpretation of, or response to, a marketing or other stimulus |
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Term
| James McNeal 5 stage model |
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Definition
- describes how children learn to shop
- observing
- making requests
- making selections
- making assisted purchases
- making independent purchases
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Term
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Definition
- parents take kids to store
- kid makes sensory contact with the marketplace and begin forming mental images of marketplace objects and symbols
- ends when kid understands that a visit to the market may produce rewards beyond the stimulation caused by the environment
- age: 2 months
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Term
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Definition
- kids begin making requests
- usually only make request when item is physically present
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Term
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Definition
- getting an item off the shelf without assistance is the first act of an independent consumer.
- desire is triggered by an item in his or her immediate presnce
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Term
| Making assisted purchases |
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Definition
- kids learn by observing that money needs to be given in order to get things from a store
- learn the value of money
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Term
| making independent purchases |
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Definition
| ability to visit store and buy stuff by ourself |
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Term
| Characteristics of marketing strategy based on the Household Life Cycle |
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Definition
| Purchase and consumption of many products are driven by the HLC because each stage poses unique problems and opportunities to the household members, and resolving these problems or taking advantage of these opportunities often requires the consumption of products or services |
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Term
| HLC/occupational category matrix |
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Definition
- can be used to segment the market for many products and to develop appropriate marketing strategies for the targeted segments.
- isolate an acitivity or problem of interest to the firm and research determines the info. used for each cell in the matrix
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Term
| Marketing strategy and Family Decision making |
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Definition
Within each target market, the marketer needs to:
- find what family memebers are involved at each stage of the decision process
- determine their motivations and interests
- develop a marketing strategy that will meet the needs of each participant
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Term
| Teen internet mavens as family influences |
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Definition
- tech savvy kids who give families info about different products that they learn about online should have greater influence on decision process
- Internet mavens:
- love internet
- know about web-based marketplace
- more expertise in searching out and finding info on web
- desire to help others
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Term
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Definition
| all the people who occupy a housing unit |
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Term
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Definition
| at least 2 members related by birth, marriage, or adoption, one of who owns or rents the residence |
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Term
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Definition
| householder living alone or exclusively with other to whom they are not related |
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Term
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Definition
| family consisiting of a couple, one or both of whom were previously married, their kids, and the kids from the previous marriage |
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Term
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Definition
- married couple and thier own or adopted children living at home
- only 51% of households are headed by married couples
- 67% of households with kids under 18 are headed by married couples
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Term
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Definition
| family member who first recognizes a need or starts the purchase process |
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Term
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Definition
| the individual who has expertise and interest in a particular purchase. Different individuals may seek information at different times or on different aspects of the purchase |
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Term
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Definition
| The person who influences the alternatives evaluated, the criteria considered, and the final choice |
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Term
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Definition
| individual who makes the final decision |
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Term
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Definition
| person who purchases the product |
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Term
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Definition
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Term
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Definition
| occured with the purchase of such products as automobiles, liquor, and life insurance |
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Term
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Definition
| occurs with purchases of household maintenance items, food, and kitchen appliances |
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Term
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Definition
| occur when buying a house, living room furniture, and vacations |
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