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Consumer Behavior Ch. 6 Key Words
key words and definitions
27
Marketing
Undergraduate 3
02/08/2011
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Term
80/20 Rule
 Definition
a rule-of-thumb in volume segmentation which says that about 20% of consumers in a product category (the heavy users) account for about 80% of sales
Term
AIOs (activities, interests, options)
 Definition
the psychographic variables researchers use to group consumers
Term
Allocentric
 Definition
person who has a group orientation
Term
Animism
 Definition
cultural practices whereby inanimate objects are given qualities that make them somehow alive
Term
Archetypes
 Definition
a universally shared idea or behavior pattern, central to Carl Jung's conception of personality: involve themes, such as birth, death, that appear frequently in myths stories and dreams
Term
Behavioral Targeting
 Definition
Term
Brand Personality
 Definition
Term
Co-Branding Strategies
 Definition
Term
Consumption Constellation
 Definition
Term
Doppelganger Brand Image
 Definition
Term
Ego
 Definition
Term
Food Culture
 Definition
Term
Geodemography
 Definition
Term
Id
 Definition
Term
Idiocentric
 Definition
Term
Lifestyle
 Definition
Term
Motivational Research
 Definition
Term
Motivational Research
 Definition
Term
Personality
 Definition
Term
Personality Traits
 Definition
Term
Pleasure Principle
 Definition
Term
PRIZM NE
 Definition
Term
Product Complementarity
 Definition
Term
Psychographics
 Definition
Term
Reality Principle
 Definition
Term
Superego
 Definition
Term
VALS 2
 Definition
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