Term
| What time period which the use of demophraic information in the business community grew rapidly? |
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Definition
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Term
| What were the factors that contributed to increased use of demographic infomration in the business community? |
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Definition
1. Demographic trends shaped markets for goods, services, and labor
2. Domestic and international conditions
3. Technology made access to demographic informaiton available
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Term
Primary focus of the earliest academic studies of consumer behavior?
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Definition
| researchers referred to field as buyer behavior, reflecting on emphasis on interaction between consumers and producers at time of purchase. |
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Term
| What are some examples of database marketing? |
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Definition
walmart stores massive amounts of info on 100 million ppl who visit its stores each week
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Term
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Definition
| , green marketing: proctor and gamble refillable containers social marketing: increased literacy, discourage neg. like drunk drivin |
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Term
Growth in the number of households in the next 5 years will be greatest among households with a householder in which age group?
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Term
| What legal document mandates that a population census be conducted in the U.S. every ten year? |
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Definition
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Term
| Year the first Decennial Census was conducted in the U.S? |
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Definition
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Term
| Last year the Decennial Census was collected by census workers who went door-to-door? |
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Definition
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Term
-What did Title 13 of the United States Code establis?
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Definition
· establishes laws for which the census is conducted so we conduct our citizens and also so we have accurate info
o Data protection and privacy policy- private info is never published
o –information collected is used to produce statistics
o sworn for life to protect confidentiality
o violating the law is a serious crime
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Term
| Method used to collect Census 2000 (door-to-door survey, telephone survey, mail survey, internet survey)? |
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Definition
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Term
Primary reason that the 2010 Decennial Census will return to a short-form questionnaire only
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Definition
american community survey
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Term
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Definition
group members tend to be tightly knit, and they are likely to infer meanings that go beyond the spoken word
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Term
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Federal agency that issues guidelines for statistical reporting of race and ethnicity? |
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Definition
federal office of management and budget
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Term
ow information on race and ethnicity is collected in the Decennial Census
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Definition
| Questions Have been different in every census. Number of racial categories has fluctuated. Race no longer by observation. Race of houshold members required by law |
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Term
-What percent of respondents to Census 2000 identified two or more races ?
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Term
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-Percent of the U.S. population made up of members of ethnic and racial subculture? |
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Definition
10%
minorities are about 1/3 of the population currently |
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Term
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Population projections for the percent of the population made up of NonHispanic Whites in the year 2050 |
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Definition
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Term
| Largest racial/ethnic subculture in the United States today |
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Definition
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Term
| Subculture that is most geographically concentrated (i.e. nearly 50% of the population lives in just two states) |
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Term
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-Estimate of the combined buying power of Black, American Indian and Asian consumers in 2007? |
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Definition
$1361.8 Billion (13.6%)
black: $845.4 billion (8.4%)
Asian:459.3 .(4.6%)
American indian:$57.1 (.6%) |
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Term
| When the concept of “teenager” emerged in the U.S? |
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Definition
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Term
| Consumer segments most susceptible to the phenomena of nostaligia “the good old days” memories of youth. |
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Definition
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