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| online games merged with interactive ads that let companies target specific types of consumers. |
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| children btwn 18-34 years old living at home, kids who return to live with their parents after the leave . |
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| a format where advertisers showcase their products in longer-form narrative films instead of commercials |
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| online games merged with interactive ads that let companies target specific types of consumers |
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| business-to-business marketers |
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| specialist in meeting the needs of org such as corporations, gov agencies, hospitals and retailers |
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| collective decision making |
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| situations where more than one person chooses the product or services that multiple consumer use. |
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| the process involved when ind or groups select purchase, use, or dispose of products, services, ideas or experiences to satisfy needs or desires. |
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| the process by which people acquire skills that enable them to function in the marketplace |
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| the values, ethics, rituals, traditions, material objects, and services produced or valued by the members of a society |
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| the process that occurs when a sacred item or symbol is removed from its special place, or is duplicated in mass quantities, and becomes profane as a result |
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the process where a new product, service, or idea spreads through out a population
innovation- a product or style that is perceived as new by consumers |
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| traditional family structure in which several generations live together |
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| a culture in which people around the world are united through their common devotion to brand name consumer goods, movie stars, celebrities, and leisure activities |
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| a term analyst use to describe the millions of global consumers who now enjoy a level of purchasing power that’s sufficient to let them afford many high-quality products |
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| a story containing symbolic elements that express the shared emotions and ideals of a culture |
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| the informal rules that govern what is right or wrong |
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| embedded in a culture and included the three below |
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| norms handed down that controls basic behaviors, such as a division of labor in a household |
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| custom with a strong moral overtone ex incest cannibalism |
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| the norms regarding the conduct of every day life |
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| people who purchase goods and services on behalf of companies for use in the process or manufacturing, distribution, or resale |
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| persons of opposite sex sharing quarters (unmarried opposite sex partners) |
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| the process`s by obtaining exposure for a product by arranging for it to be inserted into a movie, television show or other medium |
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| the process of consuming objects and events that are ordinary or of the every day world |
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| the process whereby popular culture are appropriated by marketers and become integrated into marketing strategies |
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| sacred times marked by change in social statue, (sweet 16, quiencera) |
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| a set of multiple, symbolic behaviors that occur in a fixed sequence and that tend to be repeated periodically |
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| items used in the performances of rituals |
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| a process that occurs when ordinary objects, events, or people take on sacred meaning to a culture or to specific groups within a culture |
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| - the process of consuming objects and events that are set apart from normal life and treated with some degree or respect or awe |
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| the generation between an older and younger generation who often cares for both their parents and kids |
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| online games merged with interactive ads that let companies target specific types of consumers. |
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