Details Title: Computers in Management Description: First Quiz (3/12/09- 4/1/09) Total Flash Cards: 48 Created: 04/06/2009 09:46:27		New Users: To study from this flashcard set, or to create your own your own study flash cards, REGISTER HERE. Existing Users: CLICK HERE. Additional Management Flashcards
Cards in this set: Term Market Cap Definition Worth of entire firm. (Share price x # of shares) Term PE Ratio Definition Market cap/After tax earnings Term Standard PE Definition 15% Term Google's PE Definition 23% Term Bots Definition A command search engines respect to not include a website in searches Term Scale Economics Definition Exists when a firm can spread costs across increasing units of production. Term Revenue Definition rough definition: (money coming in) Term Google's Revenue comes from 4 main sources Definition 1. Google websites 2. Ads on network 3. licensing 4. Google enterprise products Term Natural/Oraganic Search determined by... Definition ...Page Rank (# of links to a page determines popularity) Term Adwords determined by... Definition ... Maximum cost per click and Quality score Term SEO Definition Search engine optimization to increase organic rank Term Quality Score determined by 4 main factors.. Definition 1. CTR 2. overall history of keyword 3. ad text relevance 4. user experience on landing page Term Geo-targeting Definition Choosing to advertise for one specific type of IP address Term SEM Definition Search engine marketing Term 4 types of Click Fraud... Definition 1. Enriching 2.Depleting 3.Disbarring 4. Impression Fraud Term 3 Kinds of Enriching Click Fraud... Definition 1. Splog -> Spam Blog (All Ad Websites) 2. Click Farms 3. Zombie Attacks Term Depleting Click Fraud Definition Clicking rivals ads to deplete ad budget Term Disbarring Click Fraud Definition Generating bogus clicks to make site operator look like a fraudster. (Think BU professor sabotaging Gallaugher example.) Term Impression Fraud Definition Repeatedly reloading a search to make a competitors quality score decrease. (Reduces CTR and quality score) Term Revenue Mode Goal of Text Ads Definition CPC ==> Action ie: Buy tickets now! Term Revenue Mode Goal of Display Ads Definition CPM (cost/1,000) ==> Branding/Awareness Term Cookies Definition A way to target audiences Term Double Click Definition "The nerve center of digital marketing" (Based on your activity, they try to guess what you're like.) Term Mickey Drexeler Definition Gap Term Preseler's nicknames Definition "Dead Man Walking" and "Total System Failure" Term Net Income Definition =profit (revenue - expenses) Term 2 Main Contract Manufacturing Risks Definition 1. Poor quality 2. Risk of human rights violations Term Amancio Ortega Definition Zara Term P.O.S. Definition Point of Sales (cash register tells Zara managers what is selling.) Term PDA Data Definition Shows Zara what customers want more of Term *Vertical Integration Definition "When a single firm owns several layers of its value chain." Term *Value Chain Definition "Set of interrelated activities that bring a product or service to market" Term Value Chain consists of these 5 sectors... Definition 1. Inbound logistics 2. Operations 3. Outbound logistics 4. Marketing and Sales 5. Service Term Zara's biggest advantage thanks to verticle integration... Definition Speed and ability to react (Zara can operate 12x faster than Gap can.) Term Z-Day Definition Look for black hangers! Term Advertising for Ortega: Definition "A pointless distraction" Term Zara's 4 Main Operational Risks Definition 1. Natural disaster 2. Political strife 3. Terrorism 4. Labor strikes Term Zara's Main Financial Risk Definition It's association with the Euro (much strong than dollar ==> higher costs for Zara ==> raised prices or lower margins) Term 2 components of IT Definition 1. Hardware 2. Software Term 5 components of IS Definition 1. Hardware 2. Software 3. Data 4. People 5. Procedures Term 3 Chinese Firms to Consider in Terms of Globalization Definition 1. Huawei (60% of sales outside of China) 2. Lenovo (Bought out IBM's Thinkpad Brand) 3. Haier (refridgerators) Term Google's coined "3B Networks" Definition Other 3 billion people that do not have access to internet Term BRIC Nations Definition Brazil, Russia, India, China Term *Operational Effectiveness Definition "Performing the same tasks better than your rivals" (Comoditization track; Problem lies in sameness) Term Cyberhome Definition Manufacturer in China that decided to sell direct. Now sells directly to Wal-Mart. Term *Strategic Positioning Definition "Performing different tasks than your rival or performing the same tasks in a different way." Term Design of Technology Alone... Definition DOES NOT GIVE COMPETITIVE ADVANTAGE Term Sustainability is Grounded in.... Definition Differences!