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Communicatng About Health CH 14
vocab
5
Communication
Undergraduate 2
10/02/2013
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Term
Social Marketing
 Definition
means the campaign designers apply principles of commercial advertising to pro-social campaigns
Term
Health Belief Model
 Definition
proposes that people base their behavior choices on 5 primary considerations
Term
Social cognitive theory
 Definition
holds that people make decisions by considering the interplay of internal and environmental factors
Term
internal factors
 Definition
includes knowledge, skills, emotions, habits and so on
Term
environmental factors
 Definition
include social approval, physical environment, institutional rules, and the like
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