Details Title: Communication Theories Description: vocab from chapters 1,2,5,6,12,20,21 in Communication Theories for Everyday Life Total Flash Cards: 47 Created: 09/24/2008 16:38:28		New Users: To study from this flashcard set, or to create your own your own study flash cards, REGISTER HERE. Existing Users: CLICK HERE. Additional Journalism Flashcards
Cards in this set: Term perceptual consequences Definition if communication has result on our judgements about another's competence, disposition, social class or attitudes Term lay theory Definition explanation of the social world that is created by people to explain their everyday lives Term theory Definition description of concepts and the relations between or among these concepts Term descriptive scheme Definition a theory that does not focus on prediction of concepts Term parsimony Definition whether a theory is presented in the least complex manner that is appropriate Term ontology Definition deals with the nature of reality or what constitutes human behavior Term epistemology Definition study of knowledge Term paradigm Definition set of assumptions about the social and natural world Term subjective approach Definition what constitutes good communication is up to each person - everyone sees it differently Term positivism Definition belief that we can know social reality with reasonable accuracy Term democracy and the need for each citizen to be able to argue a case before other citizens best characterizes which period of classical rhetoric? Definition the Greek City States Term Aristotle's position regarding the truth Definition some things are true; others must be argued Term Aristotle's notion of ethos refers to a speaker's... Definition ethics or moral character, practical wisdom, and shared interests with the audience Term 5 cannons Definition invention, arrangement, style, delivery, memory Term Invention Definition the search for persuasive ways to present information and formulate arguments - Deduction and Induction Term Arrangement Definition the organization of the parts of a presentation to ensure that all the means of persuasion are present and properly disposed Term Style Definition the use of correct, appropriate, and remarkable language throughout the speech Term Memory Definition the use of mnemonics and practice practice practice Term Delivery Definition presenting the message with effective gestures and vocal modulation Term agent in a story Definition a person doing the action Term trancendence Definition occurs when we share responsibility for blame by using opposing symbols Term symbolic convergence theory Definition how people come to a shared vision of events through communication Term narrative coherence Definition when your story has all the necessary elements for a story Term grids of specification Definition types and categories of learning, appropriate to educational success Term communicative orientation Definition shared agreement among communicatiors Term what controls economic adminstrative systems Definition money and adminstrative power Term why is society too large to personally interact with everyone? Definition because of face-to-face exchanges of information are no longer adequate, word of mouth is unreliable, and we need to record information for accurate recall Term why should we concern ourselves with the way people passed on information before mass comm methods existed? Definition it helps understand how mass media influences behavior today Term hypodermic needle of theory Definition powerful media effects theory Term macroscopic media effects Definition examine audiences as groups rather than individuals Term social cues Definition the signals that we use to make sense of each social situation or frame Term cultivation theory Definition brings us back to the idea that the media are very powerful even when the audience is active Term one theory of limited but powerful effects that insists the audiences is active is... Definition uses and gratifications Term walter lippmann said the outside world is different from the world we picture in our heads is because... Definition 1. journalists lack time, contacts, and other resources 2. issues of privacy prevent basic access to the sources of news. 3. public relations strategists paint a one-sided picture Term normative public relations Definition how public relations communication should be honest and truthful about an organization Term public relations Definition a kind of campaign that deals with a crisis facing an organization Term situation theory Definition names models of public relations Term contingency theory Definition claims an organization can use one model of public relations for once situation and another model for another situation Term humanistic paradigm Definition theories of diffusion of innovations and change agent Term publicity Definition the model of public relations where the organization puts out only favorable messages, whether true or not Term velvet ghetto Definition unequal treatment of females and males in the workplace Term research Definition most important step in planning a campaign Term situational theory Definition a person with knowledge and attitudes toward an organization or toward a campaign situation but probably no desire for action is an aware kind of public Term ROPE Definition a campaign model that focuses most on developing goals and objectives in campaign planning process Term agenda setting theory Definition says the media can't tell audiences to think, but they can tell them what to think about Term genre Definition type of message used in similar situations Term Definition