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Common Marketing Strategies
N/A
7
Business
Professional
07/15/2015
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Term
Traffic Building
 Definition
Consumer is drawn into the store
Term
Turf Protecting
 Definition
Consumer does not shop the competitor
Term
Transaction Building
 Definition
Consumer spends more in the category or market basket
Term
Profit Generating
 Definition
Consumer purchases above average gross margin products
Term
Excitement Creation
 Definition
Consumer feels sense of thearte, urgency, opportunity
Term
Image Enhancing
 Definition
Enhances the consumer's image of the retailer
Term
End User
 Definition
Specific targeted consumer group needs are addressed
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