Term
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Definition
-epideictic-praise or blame (present)
-forensic-making an argument in court of law (past)
-deliberative-about what should occur; future |
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Term
| characteristics epideictic rhetoric |
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Definition
-style over substance
-present is most impt. remind audience of past and chart course for future.
-considers attitudes of audience |
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Term
| Assumptions narrative analysis |
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Definition
-make sense of world thru stories we tell
-narrative is pervasive and vital form of interpretive discourse
-stories are symbolic actions, create social realities
-humans are story tellers |
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Term
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Definition
-stories linked to experiences
-stories linked to values
types:
-annals-chronology, basic story format, what author remembers
-chronicle-diary
-narrative-story. most detailed. |
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Term
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Definition
narrative paradigm
determining narrative rationality
a. narrative coherence-does story have right elements to be true?
b. narrative fidelity-does story ring true to your experiences? |
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Term
| symbolic convergence theory (fantasy theme anaylsis) |
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Definition
ernest bormann
-stories fulfill psychological needs
-groups tell stories
-stories chain out through media
-form rhetorical visions
-grow adherents, resonate, change society |
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Term
| problems with narrative analysis |
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Definition
1. gives way to interpret stories but not to judge
2. can relationships in stories be judged better by other methods? |
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Term
| psychoanalytical analysis assumptions |
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Definition
Freud
-thoughts and behavior results of interactions between conscious and unconscious
-un/conscious products of childhood (libido)
-central force behind unconscious
-human behavior personal and social
-centrality of dream metaphor |
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Term
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Definition
-condensation-what's missing from story and why?
-displacement-reframing
-inversion-flipping on head
-dramatization-exaggeration of self-importance |
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Term
| problems with psychoanalytical analysis |
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Definition
inside head!
add another form of analysis to fix this. |
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Term
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Definition
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Term
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Definition
-frankfurt school-1929/30
-analyze culture from new perspective
horkheimer: end goal is to liberate people
-mass culture: produced and made for us
-article: use value of culture is rotten and been corrupted
--> culture has become commodity
--> everyone competing to conform |
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Term
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Definition
Adorno: consciousness replaced by conformity
-controlled by culture industry
-thinking critically is good
-hard to be critical because society integrated in mass culture
-creates false needs for commodities |
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Term
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Definition
-culture was once vehicle for criticism
-now it achieves conformity
-now consciousness of misery
-masses are appendage of machinery |
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Term
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Definition
Eco
hyperreality
-to attain real thing, we fabricate the fake
-use reproduction to tell stories and live in past
- |
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Term
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Definition
DeBord (situationist)
goal: overthrow capitalism
-media isn't healthy
-self subjugation
-being-->having-->appearing to have
-image taking priority over written word
solution: detournement |
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Term
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Definition
-alter content but leave form (culture jamming)
-solution to commodity as spectacle and capitalism |
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Term
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Definition
marshall mcluhan
-medium: extension of selves
-electric light pure information
-medium controls scale of human interaction and response
-general sarnoff question: use (content) vs. machinery (message) |
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Term
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Definition
How to be a general in the MMC
-disney is adult fantasy
-draws child down proper ethical and moral path
-childrens stories feed off adult problems without difficulty of modern art and lit
-buys culture |
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Term
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Definition
culture jamming
-sniping and subvertising: anti-ads, sneak attacks, absolut nonsense
-media hoaxing: trick media into covering fake event
-audio agitprop: manipulate media scraps to present message
-billboard bantry: most were promoting tobacco companies |
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Term
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Definition
Christine Harold
-adbusters ineffective
-need to dissolve nonrealities advertising perpetuates
-maybe best criticism so far
-pranking may be more effective than blatant opposition-humor and irony catches attn
-limitation: ineffective? take language they're already using. |
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Term
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Definition
kenneth burke
-stories that help us make sense of world |
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