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Comm401
midterm
33
Communication
Undergraduate 4
10/22/2012

Additional Communication Flashcards

 


 

Cards

Term
Formal criticism
Definition
aesthetic value of text. focus on form.
Term
Formal criticism assumptions
Definition
-humans are reasonable (criticism can be learned)
-focus on text, not reader
-pursuit of excellence
-form subsumes content
Term
Formal criticism terms
Definition
-rhetorical canon-essential characteristics that must be present every time
-inventio: invention
-dispositio: arrangement
-elocutio: style
-pronuntiato: delivery
-memoria: memory
Term
formal criticism questions
Definition
-is this good text?
-what makes this good text?
Term
formal crit. flaws:
Definition
-what's the context? can't ignore historical contextual matrix
-literacy? privilege and elitism
-focus on form too narrow
-universal? not practical. never 1 reading only.
Term
Neo-classical/Aristotelian criticism
Definition
-identification over persuasion. audience has active role
-focus on argument and audience
-forget universal principles
Term
Neoclassical assumptions:
Definition
-humans are reasonable.
a. find what claims audience will accept. concerned with audience response and effect.
Term
Neoclassical terms
Definition
artistic proofs:
-doxa: values and opinions of audience
-topoi: standard types of arguments
-ethos
-pathos
-logos: rationality
-enthymeme
-stasis, nature of audience, target audience, reception, unity/order
Term
neoclassical-toulmin model
Definition
Primary:
-claim
-evidence
-warrant-connection btwn claim and evidence

secondary:
-backing: support
-rebuttal: potential objections
-qualifier: limits on claim

-warrant and backing rely on factual data
-thinks beyond claim: what does argument stand on?
-requires to anticipate and consider possible challenges to claim
-uses logical structure of rational questioning
Term
neoclassical concerns
Definition
what is argument?
Term
neoclassical flaws
Definition
-cant be recreated
-too much attention to effect
-limited by emphasis on reasoning
-tautological: circular reasoning
Term
semiotics
Definition
signs and symbols

syntax: construction
semantics: meaning
pragmatics: speech and how context contributes to meaning

CODE-system of signification-is key
Term
semiotics assumptions
Definition
-meaning centered language
-inward/outward
-framed within systems
-way we see world
-public private
-never completely shared
Term
semiotics terms
Definition
-semeiotikas: interpreter of signs and symbols
-polysemy: any one sign/symbol can have many meanings
-polyvalence: agree on meaning, disagree on whether meaning right or wrong
-recoding: changing meaning
Term
semiotics questions
Definition
how do signs/symbols create meaning?
Term
semiotics flaw
Definition
answering "so what"
Term
social criticism
Definition
build, legitimize, maintain, rebuild RELATIONSHIPS
-outside-in approach: starts with existing rltnships
Term
social criticism assumption
Definition
society constructed of relationships. when we do social criticism, examine construction of social indentities
Term
social crit. terms
Definition
-linkage
-reciprocity
-roles/rules
-race/class/gender
-marker of power
-ideology
-hegemony:
a. forcing ur ideology on another
b. forcing outside ideology on self

-framing: point of view
-myth: moral hero
-ideology
-performance
Term
social criticism terms
Definition
how are relationships created/shown?
Term
Value criticism
Definition
values basis for expressions, preferences; influence beliefs
Term
value criticism assumptions
Definition
-humans make assumptions about world thru identifying values w/ it
-all texts can be interpreted for values
-values and beliefs linked together in cognitive systems
-value systems define individual and culture
Term
value criticism methods
Definition
-positive/negative language associations: linguistic determination
-implied values via: belief system, formal elements, what should be there
Term
value criticism terms
Definition
-puritan/power: self discipline, work ethic
-enlightenment: science, democracy, reason
-progressive: change, thinking toward future
-transcendental: love more important than anything
-personal success
-collectivist: opposite personal success
-levels: sub/co/cultural
Term
value criticism questions
Definition
what values does speaker hold?
Term
value criticism flaws:
Definition
-values subjective
-focus on intellectual pursuits of life
-general good/bad statements
Term
ideological criticism
Definition
idea: power. power produces knowledge.
goal: critique
Term
ideological criticism types
Definition
-individual biography
-institutional power
-commodification studies: how do things become exchanged
-structuration
-race/class/gender
Term
ideological criticism assumptions
Definition
-studying culture's meaning system culminates in studying ideology
-ideological formations reflect power relations: political, social, relational
-society members usually complicate own subjugation; subject of ideology to study strategies of subjugation
-sub/categorization
-exnomination: voice of common sense
-metaphor
-narrative studies
-
Term
id. criticism terms
Definition
-liberation: false consciousness
-empowerment
Term
id. criticism flaws
Definition
-drives us to exclude power to everything else
-drives look at inherent linguistic
Term
id. criticism
berlo's model
bitzer
burke
Definition
source (encoding)--> message--> channel--> receiver (decodes) --feedback

bitzer:
rhetorical exigence: need to respond
rhetorical audience: knowing recipients
rhetorical constraints: obstacles in way

act, scene, agent, agency, purpose
Term
sophists
Definition
athens; had own school to manipulate and persuade others to adopt view
philosopher uses rhetoric to ascertain true knowledge
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