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Comm 101
OSU Comm 101 chp. 1,3,5
90
Communication
Undergraduate 1
10/12/2009

Additional Communication Flashcards

 


 

Cards

Term
media literacy
Definition
the ability to understand and make productive use of the media.
Term
media criticism
Definition
the analysis used to assess the effects of media on individuals, on societes, and on cultures.
Term
communication
Definition
the process of human beings sharing messages
Term
feedback
Definition
messages that return from the receiver to the source of the initial message
Term
noise
Definition
anything that interferes with communication between source
Term
mediated communication
Definition
messages conveyed through an interposed device rather than face-to-face
Term
medium
Definition
Term
medium
Definition
an interposed devide used to transmit messages
Term
media
Definition
plural of medium
Term
mass communication
Definition
consists of mediated messages transmitted to large, widespread audiences
Term
gatekeepers
Definition
those who determine what messages will be delivered to media consumers
Term
convergence
Definition
the merging of technologies, industries, and content, especially within the realms of computer, telephone, and mass media
Term
cultural imperialism
Definition
the displacement of a nations customs with those of another country
Term
economies of scale
Definition
savings that accrue with mass production
Term
synergy
Definition
a combination in which the whole is more than the sum of its parts.
Term
cross merchandizing
Definition
promoting a product in one form to sell it in some other form.
Term
group ownership
Definition
the acquisition of the same type of business in more than one market area by one company.
Term
conglomerates
Definition
a business model in which a company owns different parts of the same industry.
Term
antitrust laws
Definition
laws that prohibit monopolistic practices in restraint of trade.
Term
horizontal integration
Definition
corporate growth through the acquisition of different types of businesses
Term
censorship
Definition
any action that prohibits an act of expression from being made public.
Term
fourth estate
Definition
the press is an unofficial fourth branch of government
Term
adversarial relationship
Definition
a relationship in which two parties contend with or oppose each other. in the US, the media are expected to have an adversarial relationship with the government so that they can serve a watchdog role.
Term
prior restraint
Definition
prevention of publication by the government
Term
first amendment
Definition
the part of the US constitutions bill of rights that guarantees freedom of speech
Term
papyrus
Definition
a type of reed used to make an early form of paper.
Term
parchment
Definition
an early form of paper made from animal skins
Term
codex
Definition
a book written on parchment pages that were cute and bound on one side
Term
technological determinism
Definition
a culture in which information is transmitted more by speech than writing
Term
oral culture
Definition
a culture in which information is transmitted more by speech than writing
Term
chapbook
Definition
an inexpensive early form of paperback containing mostly stories to be read for pleasure
Term
rag content
Definition
proportion of cotton or linen fiber in high quality paper
Term
dime novels
Definition
inexpensive fiction, popular in the 1860s, that sold for 10 cents, also called pulp fiction
Term
pulp novels
Definition
paperback books printed on cheap paper made from wood pulp.
Term
public domain
Definition
the realm embracing works on which the copyright has expired
Term
trade paperback
Definition
a quality paperback book with a larger trim size than the standard mass-market paperback
Term
audiobooks
Definition
books recorded on tape or some other similar medium
Term
e-books
Definition
books that exist as digital files
Term
hypertext fiction
Definition
interactive stories that allow the reader to change the plot as the narrative is read
Term
on spec
Definition
on speculation; in the publishing industry, finishing a work without a contract guaranteeing that it will be bought
Term
roylaties
Definition
the authors share of the net amount of a works revenues
Term
acquisition editiors
Definition
an editor who obtains books to be published
Term
developmental editor
Definition
an editor who works directly with the author during the writing of a book, going over each chapter and suggesting major revisions.
Term
copy editor
Definition
an editor who polishes a manuscript line by line and prepares it for typesetting
Term
genre
Definition
type of writing, such as romance or mystery
Term
university press
Definition
a publisher that is affiliates with an institution of higher education and that published mostly academic books, especially original research by college professors.
Term
small press
Definition
a publisher with few employees and minimal facilities. many small presses try to publish serious books, especially poetry and avant-garde fiction
Term
vanity press
Definition
a publisher that requires its authors to pay the full cost of producting their own books
Term
online publishers
Definition
one that provides 'supported self-publishing' through a website.
Term
blurb
Definition
brief laudatory comments that can be placed on the cover of a book
Term
megastores
Definition
large bookstores that feature around 100,000 book titles and offer various amenities such as coffee bars and live readings.
Term
independent bookstores
Definition
booksellers not owned by a chain and not part of a larger company
Term
bibliophiles
Definition
book lovers, heavy readers
Term
casual readers
Definition
those who enjoy reading but find the time to read only a few books a year.
Term
required readers
Definition
those who read only what they have to for their jobs or studies
Term
illiterates
Definition
those who can't read because they have never learned how.
Term
aliterates
Definition
those who are able to read but do not
Term
blockbuster
Definition
all types of huge events, especially in terms of media products
Term
midlist authors
Definition
authors who don't make it to the best-seller lists but still have respectable sales
Term
magazine
Definition
a collection of reading matter, issued regularly
Term
periodical
Definition
term for magazines based on the idea of their regular interval of publication
Term
elite stage
Definition
phase of media evolution in which only the rechest and best-educated members of the population make use of a particular medium
Term
popular stage
Definition
phase of media evolution in a truly mass audience takes advantage of a particular medium
Term
specialized stage
Definition
phase of media evolution in which a particular medium tends to break up into segments for audience member with diverse and specialized interests.
Term
muckraking
Definition
investigate journalism conducted with the goal of bringing about social reform
Term
pulps
Definition
magazines produced on cheap paper with a low cultural reach, such as True Romance and True Confessions
Term
special interest magazines
Definition
magazines aimed at specific readers with specific concerns tastes.
Term
webzines
Definition
magazines that appear only on the internet, such as Slate and Salon
Term
consumer magazine
Definition
any magazine that advertises and reports on consumer products and the consumer lifestyle
Term
trade magazines
Definition
magazines produced with the objective of making their parent organizations look good.
Term
public relations magazines
Definition
magazines produced with the objective of making their parent organizations look good
Term
professional journals
Definition
periodicals that doctors, lawyers, engineers, and other occupational groups rely on for information in their fields.
Term
academic journals
Definition
periodicals that publish research in a variety of scholarly fields; also called scholarly journals
Term
little magazine
Definition
industry term for literary magazines with small circulations
Term
zines
Definition
low-cost self-published magazines put out by fans on a variety of topics; also called fanzines
Term
desktop publishing
Definition
using a personal computer, to act as editor, publisher, and writer
Term
mission statement
Definition
a brief explanation of how the magazine will be unique and what will make it successful
Term
sponsored magazines
Definition
magazines published by associations, such as national geographic
Term
contribution editor
Definition
title given to a magazines highest-paid freelance writers, who sometimes polish others work
Term
CPM
Definition
cost per thousand; guideline for the price of each exposure of a customer to an ad.
Term
circulation department
Definition
the division of a magazine company charged with finding and keeping subscribers, managing the subscriber list, and promoting single-copy sales.
Term
blow-in cards
Definition
postcard-sized business reply cards, usually containing subscription solicitiations, that are inserted into magazines during the production process
Term
subscription fulfillment companies
Definition
businesses that specialize in soliciting magazine subscriptions
Term
split-run editions
Definition
slightly different versions of the same magazine, as in demographic and regional editions
Term
demographic editions
Definition
slightly different versions of the same magazine that go out to subscribers with different characteristics
Term
regional editions
Definition
slightly different versions of the same magazine produced for different geographic areas
Term
paid circulation magazines
Definition
magazines for which readers actually pay subscription fees and newsstand charges.
Term
controlled circulation
Definition
a system of distribution in which magazines are sent free to desired readers
Term
pass-along circulation
Definition
readership beyond the original purchaser of a publication
Term
complementary copy
Definition
editorial material designed to be paired with nearby advertising
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