Advantages of survey research

You can ask a lot of questions

Questions are standardized (non-varying commonality

Each person asked the same question

Control

Describing large population

Best at describing

Showing correlation

Disadvantages of survey research

assuming everyone interprets the same question the same way

standardization cuts out on the “richness”

Not good at explaining or arguing casality (time order, 3rd variable)

Research can...

describe, explore and explain

Surveys are best at..

describing

Modes of survey administration

Face to face

Telephone

Self-administered