Term
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Definition
| the process by which an innovation is communicated through certain channels over time among members of a social system |
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Term
| steps in diffusion process |
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Definition
- knowledge
- persuasion
- decision
- confirmation
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Term
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Definition
| Which step in the diffusion process occurs when people become aware of new ideas? |
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Term
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Definition
| Which step in the diffusion process occurs when people determine the individual weighs and advantages of an innovation? |
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Term
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Definition
| Which step in the diffusion process occurs when a final decision is made of adaption or rejection? |
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Term
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Definition
| Which step of the diffusion process occurs when a person seeks validation and evaluates the consequences for their decision of adaption or rejection? |
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Term
|
Definition
-innovation
-early adapters
-early majority
-large majority
-laggards |
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Term
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Definition
| Which adapter category includes 2.5% of the population? |
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Term
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Definition
| Which adapter category includes people who are adventuresome and ready to try new things? |
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Term
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Definition
| Which adapter category includes people whos social relationships tend to be more cosmopolitan than others? |
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Term
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Definition
| Which adaption category includes 13.5% of the population? |
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Term
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Definition
| Which adaption category produces the most opinion leaders? |
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Term
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Definition
| Which adapter category includes people who are generally sought out for information about new innovation? |
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Term
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Definition
| Which adaption category includes people whos advice is valued? |
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Term
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Definition
| Which adaption category includes peopl who are respected for their willingness to try new innovations? |
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Term
| early majority and late majority |
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Definition
| Which adapter category includes 34% of the population? |
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Term
|
Definition
| Which adapter category includes people who do not wish to be the first to adopt new ideas? |
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Term
|
Definition
| Which adapter category includes people who prefer to deliberate before making a decision? |
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Term
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Definition
| Which adapter category includes people who legitimize an innovation? |
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Term
|
Definition
| Which adapter category includes people who tend to be skeptical of new innovation? |
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Term
|
Definition
| Which adapter category includes people who are cautious about the adopting benefits of a new idea? |
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Term
|
Definition
| Which adapter category includes people who wait untill the rest of the community has adopted it first? |
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Term
|
Definition
| Which adapter category includes 16% of the population? |
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Term
|
Definition
| Which adapter category is the last to adopt a new idea? |
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Term
|
Definition
| Which adapter category includes people who are tied to the past? |
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Term
|
Definition
| Which adapter category includes people who are reluctant to try new things? |
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Term
| characteristics that motivate adoption |
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Definition
-relative advantage
-compatibility
-complexity
-trialability
-observability |
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Term
|
Definition
| The degree to which an innovation is perceieved as better than the idea it superceds in economic terms, social prestige, convenience, and satisfaction. |
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Term
|
Definition
| The degree to which an innovation is perceived as being consistent with existing values, past experiences, and the needs of the potential user. |
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Term
|
Definition
| The degree to which an innovation is perceived as difficult to understand and use. |
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Term
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Definition
| The degree to which an innovation may be expirimented with on a limited basis. |
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Term
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Definition
| The degree to which the results of an innovation are visible. |
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Term
-innovations
-early adapters
-early majority
-large majority
-laggards |
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Definition
|
|
Term
-knowledge
-persuasion
-decision
-confirmation |
|
Definition
| steps in the diffusion process |
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|
Term
-relative advantage
-compatibility
-complexity
-trialability
-observability |
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Definition
| characteristics that motivate adaption |
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Term
| theory of cognitive dissonance |
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Definition
| The theory of persuasuion that states that attitudes and behavior become inconsistent with one another. |
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Term
| the inconsistency causes anxiety that must be resolved |
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Definition
| What does the Theory of Cognitive Dissonance predict happens after your attitude and behavior become inconsistent with one another? |
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Term
| changed attitude or behavior to regain consistency |
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Definition
| What does the Theory of Cognitive Dissonance predict the result of your anxiety caused by the inconsistency will be? |
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Term
| the elaboration liklihood model |
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Definition
| Which persuasion model explains the process of persuasion by identifying the liklihood that a person will elaborate (think hard) about the message? |
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Term
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Definition
| What are the two routes that lead to persuasion according to the Elaboration Likilhood Model? |
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Term
| dependant upon ability and motivation |
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Definition
| What determines which routeto persuasion? |
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Term
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Definition
| Route to persuasion which requires considerable cognitive effort for the audience member. |
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Term
-accessibility
-persistence
-behavioral predictability
-resistence to change |
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Definition
| Attitude changes resulting from the central route show what common characteristics? |
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Term
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Definition
| Attude changes resulting from what route to persuasion show common characteristics such as accessibility, persistence, behavioral predictability, and resistence to change. |
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Term
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Definition
| Which route to persuasion leads to long-term attitude changes? |
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Term
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Definition
| Which route to persuasion does not involve considerable cognitive effort? |
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Term
-simple cues
-use of experts
-bandwagon effect |
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Definition
| The peripheral route to persuasion may occur in many ways such as |
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Term
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Definition
| Which route to persuasion may occur in many ways such as simple cues, use of experts, and the bandwagon effect? |
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Term
|
Definition
| Which route to persuasion leads to suppost or short term attitude changes? |
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Term
|
Definition
| Identifying a target audience is a role of what sort of research? |
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Term
|
Definition
| Identifying target behaviors is a role of what sort of research? |
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Term
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Definition
| Elaborating on intermediate responses is a role of what sort of research? |
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Term
|
Definition
| Figuring out channel exposure patterns is a role of what sort of research? |
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Term
|
Definition
| Concept development is a role of what sort of research? |
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Term
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Definition
| In what aspect of formative research does theory come in to play? |
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Term
|
Definition
| Message execution is a role in what sort of research? |
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Term
theory of reasoned action
theory of planned behavior
elaboration liklihood model
social cognitive theory |
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Definition
| What are the theoretical components when doing research? |
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Term
| theory of reasoned action |
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Definition
| In short, how attitudes and social norms link to behavior describes which theoretical component of research? |
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Term
| theory of planned behavior |
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Definition
| Which theoretical research component is described as, TRA plus perceived control? |
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Term
| elaboration likilihood model |
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Definition
| Central or peripheral route processing is involved in which theoretical research component? |
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Term
|
Definition
| Which theoretical research component is essentially an imitation of rewarded behavior? |
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Term
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Definition
| Studying campaign elections is the role of what sort of research? |
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Term
|
Definition
| Measuring satisfaction levels is the role of what sort of research? |
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Term
|
Definition
| Measuring or studying attitudes, behavior, and knowledge is the role of what sort of research? |
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Term
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Definition
| Any transmission vehicle or device through which communication may occur. |
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Term
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Definition
| The composition of a medium's audience defined primarily by number,sex,race,age,and income. |
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Term
|
Definition
| the number of houses watching/the number of houses with televisions |
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Term
|
Definition
| homes using program/total medium homes |
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Term
|
Definition
| the number of houses watching/the number of televisions on |
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Term
|
Definition
| homes using program/homes using medium |
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Term
|
Definition
print or broadcast
has greater frequency |
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Term
|
Definition
print or broadcast
easier to pass along |
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Term
|
Definition
print or broadcast
you can repeat reading |
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Term
|
Definition
print or broadcast
has better comprehension |
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Term
|
Definition
print or broadcast
allows for more information processing |
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Term
|
Definition
print or broadcast
is more persuasive |
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Term
|
Definition
print or broadcast
uses central route processing |
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Term
|
Definition
print or broadcast
often has greater reach |
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Term
|
Definition
print or broadcast
has greater reach |
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Term
|
Definition
print or broadcast
more arousing
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Term
|
Definition
print or broadcast
better brand recognition |
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Term
|
Definition
print or broadcast
high involvement |
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Term
|
Definition
print or broadcast
low involvement |
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Term
|
Definition
| The personal connection with media content. |
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Term
|
Definition
| When people tend to watch and remember media messages that are consistant with attitudes,interests, and predispositions. |
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Term
| one function of mass media in democracy |
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Definition
| Surveillence of events, industry, and governmental officials. |
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Term
| one function of the mass media in democracy |
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Definition
| Identification of key sociopolitical issues and widespread opinions. |
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Term
| one function of the mass media in democracy |
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Definition
| Provisions of platforms for advocacy. |
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Term
-surveillence of events,industry,and governmental officials
-identification of key sociopolitical issues and widespread opinions
-provisions of platforms for advocacy |
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Definition
| The 3 key functions of media for democracy. |
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Term
| micro level studies of mass media |
|
Definition
-effects of cognitive processes
-formation and change of opinion
-voter perceptions of the political system
-effects on political behavior or participation |
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|
Term
-effects of cognitive processes
-formation and change of opinion
-voter perceptions of the political system
-effects on political behavior or participation |
|
Definition
| micro level studies of mass media |
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Term
| effects of cognitive processes |
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Definition
| Four types of research have been used in this area of micro-level studies. |
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Term
-agenda setting research
-priming research
-knowledge gain
-framing |
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Definition
| The four types of research used in the effects of cognitive processes area of micro-level studies. |
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Term
| The four types of research used in the effects of cognitive processes area of micro-level studies. |
|
Definition
-agenda setting research
-priming research
-knowledge gain
-framing |
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Term
| effects of cognitive processes |
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Definition
| Researchers have tried to measure audience's broader understanding of political information conveyed in news stories. |
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Term
|
Definition
| Which of the four major areas of micro-level studies is exhibited through the fact that voters are persuaded less by personal "pocketbook" matters than by their perception about the economic health of the country. |
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Term
|
Definition
| Which of the four major areas of micro-level studies exhibits that media coverage may cause voters to perceive individuals to be responsible for particular social problems such as poverty or crime. |
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Term
|
Definition
| Which of the four major areas of micro-level studies exhibits that political ads can be affective in influencing voting decisions through framing and agenda setting. |
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Term
|
Definition
| Which of the four major areas of micro-level studies exhibits that many people learn from political ads and may be influenced by both positive and negative ads. |
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Term
-voters perceive them to be fair
-they focus on issues that are important to the voters |
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Definition
| When dealing with the political behavior area of the micro-level studies, negative political ads are effective in influencing voters when: |
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Term
|
Definition
| Which of the four major areas of micro-level studies exhibits that people tend to remember negative ads more than positive ads. |
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Term
|
Definition
| Which of the four major areas of micro-level studies exhibits thatadwatchers provide analysis, interpretations, and evaluations of the ads. |
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Term
|
Definition
| Which of the four major areas of micro-level studies exhibits that the strength of influence on voting behavior attributed to interpersonal communication has varied. |
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Term
-uses and gratification
-behavioral |
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Definition
| What are the two research traditions of entertainment? |
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Term
|
Definition
| Which of the two research traditions od entertainment explains, "Why do we use entertainment media?" |
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Term
|
Definition
| Which of the two research traditions of entertainment explains, "What does entertainment media do to us?" |
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Term
|
Definition
| When people make entertainment choices based on personal preferences and needs. |
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Term
|
Definition
| Peopl use the media for mood management according to what? |
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Term
|
Definition
| According to selective exposure, people will watch a relaxing show when they are feeling: |
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Term
|
Definition
| According to selective exposure, people will watch an exciting show when they are feeling: |
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Term
|
Definition
| According to selective exposure, people will watch no shows when they are feeling: |
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Term
|
Definition
| According to selective exposure, angry men will watch: |
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Term
|
Definition
| According to selective exposure, people will watch a comedy if: |
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Term
| they have been teased and can relate to the victim of the joke |
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Definition
| According to selective exposure, people will not watch a comedy and think it is funny if: |
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|
Term
-drama
-humor
-sports
-suspense/horror |
|
Definition
| What are the entertainment genres? |
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Term
|
Definition
| Conflict and conflict resolution is a main characteristic for what entertainment genre? |
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Term
|
Definition
| 3D characters is a main characteristic of what entertainment genre? |
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Term
|
Definition
| Protagonist vs. antagonist is a characteristic of what entertainment genre? |
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Term
|
Definition
| Disposition theory plays a major role in what entertainment genre? |
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Term
|
Definition
| Disposition theory is important in what entertainment genre? |
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|
Term
-permission
-mini story
-target or butt
-twist |
|
Definition
| Jokes in the humor genre of entertainment require: |
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Term
|
Definition
| Disposition for favorite team and against enemy is a characteristic of what entertainment genre? |
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Term
|
Definition
| Emotional relationships are an outcome and a characteristic of what entertainment genre? |
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Term
|
Definition
| Suspense is and outcome and a characteristic of what entertainment genre? |
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Term
|
Definition
| Extraordinary or risky feats of athleticism is a charcteristic of what entertainment genre? |
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|
Term
| new media involves interactivity, is demassified, and is asynchronous |
|
Definition
| How is new media different from old media? |
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Term
|
Definition
| User can modify the message from their end. |
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Term
|
Definition
| Interpersonal communication is available via media channels. |
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Term
|
Definition
| Communication can occur at a time that is conveniant to the individual. |
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Term
|
Definition
| Media can all be owned and delivered together. |
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Term
|
Definition
| One company delivers books, movies, music, etc. |
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Term
|
Definition
| The process of reducing size of a digital message to make it easier to transfer on a network. |
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Term
|
Definition
| Using multiple modalities (graphics, text, video, etc.) to deliver a message. |
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Term
|
Definition
| Powerpoint and the WWW are examples of this digital term. |
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Term
|
Definition
| A large international network of computers. |
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Term
|
Definition
| A multimedia language for communication on the internet that features hyperlinks. |
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Term
|
Definition
| Netwrok technology that allows abundant content (e.g., DSL, cable modem, fiber optic, etc.) |
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Term
|
Definition
| Broadband home network that supplies traditional and new media in an inteactive format. |
|
|
Term
-become more active in the communication process
-be more selective with regard to the messages they receieve |
|
Definition
| New media enables users to: |
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