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Definition
| 1) Physical 2) Social 3) Task |
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| A theory that explains why individual are drawn to others |
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| Social Exchange and Equity Theories |
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Definition
| both explain why we choose to maintain relationship |
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Definition
1) Org environment
2)strategy
3)technology
4)human resources |
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| The metaphor of a "lens" is useful in capturing our understanding of theory because: |
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Definition
| Focuses attention some features of communication while ignoring other features |
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| The metaphor of a net is useful in capturing our understanding of theory because: |
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Definition
| More than 1 answer is correct |
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Term
| Which of the following elements make up communication? |
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Definition
| messages, creation, of messages, interpretation of messages, relational process, messages that elicit a response |
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Term
| Theory as defined by judy burgoon is a set of ____ about the way things work |
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Definition
| systematic, informed hunches |
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| What is the goal of an interpretive theory? |
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Definition
| New understanding though interpretation of text |
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| The primary concern of interpretive theorists is practical utility of their research |
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Definition
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| Which of the following is an example of quantitative methods? |
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Definition
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| While objective theorists prefer qualitative methods? |
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Definition
| In depth understand of HOW'S and WHY'S |
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Term
| Why is language symbolic? |
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Definition
| Because we are never talking using the thing itself but using symbols of that thing |
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Term
Why is language ambiguous? |
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Definition
Because the symbol referent connection is arbitrary |
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Term
| Analyze the following sentence to determine which language rule is broken: Irina don't wake up early |
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Definition
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Term
| Which of the following language rules deal with meaning of individual words |
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Definition
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Term
| Two WSU students (devon and martha) are talking outside the bookie: Martha asks Devon would you like to meet sometime for coffee |
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Definition
| Martha and Devon have different pragmatic expectations |
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Term
| Analyze the following sentence to determine which language quality the following illustrates: Iraqi head seeks arms |
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Definition
| One symbol can have multiple referents |
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Term
| When does an image crisis occur |
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Definition
| When the perceptions held consituencies differ considerably from the identity intended by the organization |
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Term
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Definition
| Is the corporations of self understanding |
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Term
| A corporate mission statement differs from a corporate vision statement because |
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Definition
| A mission statement is focused on the present while the vision is ideally targeted towards the future |
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Term
| Inconsistencies in identity elements |
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Definition
| May lead to identity/image crisis |
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Term
| During the implementation phase of an identity/image campaign, identity standards should apply to: |
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Definition
| supervisors and employees |
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Term
| Corporate advertising helps |
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Definition
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Term
| ____ is not a concern when dealing with reputation warfare |
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Definition
| The image of the customers |
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Term
| How is digital age changing reputation warfare |
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Definition
| Levels of the playing field between corporations and individuals |
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Term
| What does "going to battle with credentials" mean |
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Definition
| Having positive recognition by 3rd parties in the recent past |
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Term
| What does "relative simplicity" standard mean when pertaining to objective theories |
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Definition
| The theory should not be needlessly convoluted |
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| In an identity management campaign, identity objectives should be absract and loosely designed in order to appeal to all constituencies |
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Definition
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Term
| What does a crisis from an organizational standpoint involve |
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Definition
| Organizations reputation or procedures of operation |
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Term
| Which stage of the crisis communication campaign does the following statement belong? "A company should examine the impact the incident has had on its brands and reputation |
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Definition
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Term
| In order to arrive at a crisis communications plan, one must initially conduct a ____ |
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Definition
| An "issues" audit identifying company's vulnerabilities and critical issues |
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Term
| When conducting crisis assessment all of the following are good questions to consider EXCEPT |
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Definition
| Has the same type of crisis occurred before? |
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Term
| According to coombs, what is the number one priority when responding to a crisis |
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Definition
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Term
| Coombs recommends that organizations provide initial response within the first hour |
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Definition
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Term
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Definition
| A group of internet based applications that build on the ideollogical and technological foundations of Web 2.0 and that allow the creation and exchange of User Generated Content |
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| Social Presence theory relies on ____ and _____ concepts |
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Definition
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