Term
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process of creating, reinforcing, changing beliefs or actions
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Term
| Mental dialoge (with audience) |
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mental give and take during persuasive speech
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Term
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portion of whole audience speaker wants to persuade
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Term
| 3 Types of persuasive speech |
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Term
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Definition
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truth or falsity of assertion
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Term
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worth/ rightness/ morality of an idea
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Term
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Definition
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? of whether specific action should or not be taken
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Definition
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Term
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Definition
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suggested by the assotiations/ emotions triggered by word or phrase
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