Details Title: CMP Quiz 2 Description: study now Total Flash Cards: 14 Created: 11/11/2008 12:11:59		New Users: To study from this flashcard set, or to create your own your own study flash cards, REGISTER HERE. Existing Users: CLICK HERE. Additional Management Flashcards
Cards in this set: Term Demographic Definition refers to much more than the age range of your potential market Term Target market research Definition should involve targeting the smallest market possible Term Mission Statement Definition an overall plan or purpose for an organization/individual Term Brand Essence Definition the core concepts or characteristics for which a product or service is recognized Term Co-branding Definition aligning your artist/tour with an existing brand that reaches a similar demographic Term Boilerplate Definition includes a short paragraph describing your company's products service and history Term Competitive advantage Definition offering your customers greater value than your competitors by offering lower prices, by providing greater benefits, by providing better services Term The Long Tail Definition is about leveraging the combined value of modest sellers instead of focusing on hits Term 5 Do's of a great website Definition 1. Have your own domain 2. proof read your text 3. provide contact info 4. allow easy navigation 5. test before going live Term 5 donts of a great website Definition 1. Overuse text 2. have an outdated page 3. dont be under construction 4. dont use more than 3 fonts 5. dont use hard to read fonts Term Television Definition Advantage: Large audience. Disadvantage: Diluted demographics Term Radio Definition Advantage: Targeted Market Disadvantage: Background media Term Print Definition Advantage: Lasting Message Disadvantage: easily overlooked Term Internet Definition Advantage: Worldwide 24/7 Disadvantage: Tremendous competition