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Definition
| refers to much more than the age range of your potential market |
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Definition
| should involve targeting the smallest market possible |
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Definition
| an overall plan or purpose for an organization/individual |
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Definition
| the core concepts or characteristics for which a product or service is recognized |
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Definition
| aligning your artist/tour with an existing brand that reaches a similar demographic |
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| includes a short paragraph describing your company's products service and history |
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| offering your customers greater value than your competitors by offering lower prices, by providing greater benefits, by providing better services |
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| is about leveraging the combined value of modest sellers instead of focusing on hits |
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Term
| 5 Do's of a great website |
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Definition
1. Have your own domain
2. proof read your text
3. provide contact info
4. allow easy navigation
5. test before going live |
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| 5 donts of a great website |
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Definition
1. Overuse text
2. have an outdated page
3. dont be under construction
4. dont use more than 3 fonts
5. dont use hard to read fonts |
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Definition
Advantage: Large audience.
Disadvantage: Diluted demographics |
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Definition
Advantage: Targeted Market
Disadvantage: Background media |
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Definition
Advantage: Lasting Message
Disadvantage: easily overlooked |
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Definition
Advantage: Worldwide 24/7
Disadvantage: Tremendous competition |
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