1. Understand sign itself

2. What other person means by sign

3.Significance of the fact that he is using the sign in particular context.

ex. Woodcutter(Max Weber ex.)

We put ourselves in the place of the actor and identify our lived experiences with his

2.)More reliable is to know something about woodcutters past and his overall plan

1.)significative function: objective observation of sign in context to that sign in a past sequence of events

2.)Expressive function: subjective, can be interpreters own by forming meaning of sign by previous memories of sign situation, or establish new meaning by learning someone else's "story"

1.)Listener interprets other person's subjective meaning as if it were his own

2.) speaker chooses words based on knowledge and feedback of listener

Listener bases meaning on....

and

Speaker bases meaning and words on...

1.)past

2.)future

1.)Speaker always chooses words with... in mind

2.) Listener always interprets speaker with...in mind

1.) Listener

2.) Subjective meaning of Speaker

1.) Interprets sentence objectively, based on ordinary habits

2.) Reconstructs what the real meaning is

3.) imagines how ordinary reader would understand sentence

Not all evidences are...

but all signs are...

signs 

evidences