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Cm 370
communication research methods
53
Communication
10/12/2010
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Term
#1 means to gathering quantitative data
 Definition
Surveys
Term
Evaluation research
 Definition
asses performances of specific programs
Term
Exit poll
 Definition
asking people how they voted just after they voted
Term
Summative evaluation
 Definition
eval after
Term
Response rate
 Definition
# of usable responses

# usable data/# sampled
Term
longitudinal survey
 Definition
surveys multiple points
Term
cohort study
 Definition
longitudinal- statified and NR
Term
Sampling Frame
 Definition
list of pop from which they will sample
Term
political poll
 Definition
public opinion on political issue
Term
market research
 Definition
consumer preferences
Term
formative evaluation
 Definition
eval durring
Term
need anal
 Definition
b4
Term
cross sectional survey
 Definition
meet 1 time
Term
trend study
 Definition
1 RS 2 RS
Term
Panel study
 Definition
RS NR
Term
5 steps to Quantitative content anal
 Definition
select text, unitize, catagorize, place in categories, and analize
Term
physical units
 Definition
space and time
Term
referential units
 Definition
character units- temporal
Term
Calc intercodal reliability
 Definition
2m/n1+n2
Term
Qual cont anal
 Definition
meaning associated with the messages
Term
Quant content anal
 Definition
systematic and replicable
Term
thematic units
 Definition
theme (whats left)
Term
syntactical untis
 Definition
kinds, indv. words or sent
Term
propositional units
 Definition
polar oppisites
Term
naturalistic inquiry
 Definition
research in natural enviroment- no lab
Term
autobiography
 Definition
writing about self
Term
grounded theory
Definition
testing a theory
Term
ethnomethodology
 Definition
linquistics- everyday talk
Term
autoethnography
 Definition
how your presence impacted culture
Term
complete participant
 Definition
fully inv and they dont know
Term
obs as partic
 Definition
marginally inv, they dont know
Term
direct obsv
 Definition
obs 1st hand
Term
triangulate
 Definition
use multiple data collection methods
Term
biography
Definition
writing about someone
Term
case study
Definition
study about one specific case
Term
ethnography
 Definition
describing cultures other than own
Term
critical ethnography
 Definition
empowerment of oppressed group
Term
partic as obsv
 Definition
fully inv and part knows
Term
going native
 Definition
you become X
Term
Measures of central tendancy
Definition
mode, median, mean
Term
measures of dispersion
 Definition
range,variance, and SD
Term
Mode
 Definition
appears mose
Term
median
 Definition
middle
Term
mean
 Definition
avg
Term
full range
 Definition
highest - lowest
Term
high range
 Definition
highest - median
Term
SD
Definition
how much scores in a data set vary from mean: sum of squares div/ number then sq root
Term
Z score
 Definition
number-mean over SD
Term
summary statistics
 Definition
summarize on avg
Term
statistical data anal
Definition
what quant data mean to researchers
Term
outlier
 Definition
extreme
Term
variance
 Definition
sum of squares div by number
Term
standard score
 Definition
how many SD each score is from mean