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Details Title: Chpt. 13 Description: Chpt. 13 Total Flash Cards: 35 Created: 03/26/2007 18:51:15	To study from this set of flash cards, or to create your own your own study flash cards, register HERE. If you are already a registered user, CLICK HERE.
Cards Term distribution Definition movement of goods and services from producers to consumers Term marketing channel aka distribution channel Definition system of markerting institutions that enhances the physical flow of goods and services, along with ownership title, from producer to consumer or business user Term logistics Definition process of coordinating the flow of information, goods, and services among members of the distribution channel Term supply-chain management Definition control of the activities of purchasing, processing, and delivery through which raw materials are transformed into products and made available to customers Term physical distribution Definition broad range of activities aimed at efficient movement of finished goods from the end of the production line to the customer Term direct channel Definition marketing channel that moves goods directly from a producer to the business purchaser or ultimate user Term direct selling Definition marketing strategy in which a producer establishes direct sales contact with its product's final users Term party plan Definition a seller attends a gathering at a host customer's home to demonstrate product and take orders Term party plan Definition a seller attends a gathering at a host customer's home to demonstrate product and take orders Term industrial distributor Definition intermediaries in the business market that take title to the goods Term manufacturers' representative Definition an intermediary who provides an independant sales forcast to contact wholesale buyers Term dual distribution Definition network that moves products to a firm's target market through more than one marketing channel Term reverse channels Definition channels designed to return goods to their producers Term intensive distribution Definition distribution of a product through all channels Term selective distribution Definition distribution of a product through a limited number of channels Term exclusive distribution Definition distribution of a product through a single wholesaler or retailer in a specific geographic region Term cooperative advertising Definition manufacturer pays a percentage of the retailer's advertising expenditures and the retailer prominantly displays the firms products Term exclusive dealing agreement Definition prohibits a marketing intermediary from handling competing products Term closed sales territories Definition restrictions to distributors to certain geographic regions Term tying agreements Definition allow channel members to become exclusive dealers only if they carry products other than those they want to sell Term supply chain aka value chain Definition copmplete sequence of suppliers and activities that contribute to the creation and delivery of goods and services Term upstream management Definition managing raw materials, inbound logistics, and warehouse facilities Term downstream management Definition managing finished product storage, outbound logistics, marketing and sales, and customer service Term radio frequency identification Definition technology that uses a tiny chip with identification that can be read by a scanner using radio waves from a distance Term enterprise resource planning system Definition integrated software system that consolidates data from among the firm's units Term third party logistics firm Definition specialize in handling logistics activities for clients Term 6 elements of physical distribution system Definition 1. customer service 2. transportation 3. inventory control 4. protective packaging and materials handling 5. order processing 6. warehousing Term suboptimization Definition managers of indiviual physical distribution functions attempt to minimize costs, but the impact of one task on the others leads to less than optimal results Term common carriers Definition for-hire carriers to the general public Term contact carriers Definition for-hire transporters that do not offer their services to the general public but establish contracts with individual customers and operate exclusively for particular industries Term private carriers Definition provide transportation services solely for internally generated freight Term intermodel operations Definition combonation of transport modes such as rail and highway carriers (piggy back), air and highway (birdyback) and water and air (fishyback) to improve customer service and acheive cost advantages Term Vendor-managed inventory Definition based on assumption that suppliers are in the best position to spot understocks or surpluses Term containerization Definition combining several unitized loads e.x.- a container of oil rig parts Term 2 compnents of distribution strategy Definition 1. marketing channels 2. logistics and supply-chain management