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Details Title: Chapter 9 Description: Alliances Total Flash Cards: 7 Created: 08/08/2007 21:51:16	To study from this set of flash cards, or to create your own your own study flash cards, register HERE. If you are already a registered user, CLICK HERE.
Cards Term strategic alliance Definition a relationshp between firms in which the partners agree to cooperate in ways that provide benefits to each firm Term cooperative strategy Definition an action plan to form cooperative relationships with other firms Term equity alliance Definition each partner owns a percentage of the equity in a venture that the firms have jointly formed Term joint venture Definition seperate business formed by an equity alliance Term nonequity alliance Definition a contractual relationship between two or more firms in which each partner agrees to share some of its resources Term VERTICAL strategic alliance Definition an alliance that involves cooperative partnerships across the value chain...i.e. buyers and suppliers Term HORIZONTAL strategic alliance Definition an alliance that involves co-op partnerships in whic firms at the same stage of the value chain