Term
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Definition
| a relationshp between firms in which the partners agree to cooperate in ways that provide benefits to each firm |
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Term
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Definition
| an action plan to form cooperative relationships with other firms |
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Term
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Definition
| each partner owns a percentage of the equity in a venture that the firms have jointly formed |
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Term
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Definition
| seperate business formed by an equity alliance |
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Term
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Definition
| a contractual relationship between two or more firms in which each partner agrees to share some of its resources |
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Term
| VERTICAL strategic alliance |
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Definition
| an alliance that involves cooperative partnerships across the value chain...i.e. buyers and suppliers |
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Term
| HORIZONTAL strategic alliance |
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Definition
| an alliance that involves co-op partnerships in whic firms at the same stage of the value chain |
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