Home >> Flashcards >> Marketing >> Chapter 9 - Product concepts
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Details
Title: Chapter 9 - Product concepts
Description: Exam 2
Total Flash Cards: 11
Created: 04/06/2009 12:39:08
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Additional Marketing Flashcards
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Cards in this set:
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Definition
| a relatively inexpensive item that merits little shopping effort |
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| A product that requires comparison shopping, because it is usually more expensive and found in fewer stores. |
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| A particular item that consumers search extensively for and are reluctant to accept substitutes. |
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| A product unknown to the potential buyer or known product that the buyer does not actively seek. |
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| the need the product fulfills |
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| Actual product/Tangible Attributes |
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| Additional products/services |
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| improvement; new and improved; new colors |
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| current brand to new product class |
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| Market perception change, traged at new markets or market segments |
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