Details Title: Chapter 9 - Product concepts Description: Exam 2 Total Flash Cards: 11 Created: 04/06/2009 12:39:08		New Users: To study from this flashcard set, or to create your own your own study flash cards, REGISTER HERE. Existing Users: CLICK HERE. Additional Marketing Flashcards
Cards in this set: Term Convenience Product Definition a relatively inexpensive item that merits little shopping effort Term Shopping Product Definition A product that requires comparison shopping, because it is usually more expensive and found in fewer stores. Term Specialty Product Definition A particular item that consumers search extensively for and are reluctant to accept substitutes. Term Unsought Product Definition A product unknown to the potential buyer or known product that the buyer does not actively seek. Term Core Product Definition the need the product fulfills Term Actual product/Tangible Attributes Definition attributes Term Augmented Product Definition Additional products/services Term Line Extension Definition improvement; new and improved; new colors Term Brand Extension Definition current brand to new product class Term Repositioning Definition Market perception change, traged at new markets or market segments Term Definition