Term
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Definition
| The decison processes and acts of people involved in buying and using products |
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Definition
| Buying behavior of people who pruchase products for personal or household use and not for business purposes |
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Definition
| An individual's degree of interest in a product and the importance of the product for that person |
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| routinized buying behavior |
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Definition
| A type of consumer problem solving process used when buying frequently purchased, low-cost items that require very little search and decison effort |
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Definition
| A type of consumer problem solving process that buyers use when purchasing products occasionally or when they need information about an unfamiliar brand in a familiar product category |
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| A type of consumer problem solving process employed when purchasing unfamiliar, expensive, or infrequently bought products |
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| An unplanned buying behavior resulting from a powerful urge to buy something immediately |
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Term
| consumer buying decison process |
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Definition
| A five-stage purchase decision process that includes problem recognition, information search, evaluation of alternatives, purchase, and postpurchase evaluation |
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Definition
| An information search in which buyers search their memories for information about products that might solve their problem |
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Definition
| An information search in which buyers seek information from outside sources |
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Definition
| A group of brands that a buyer views as alternatives for possible purchase |
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Definition
| Objective and subjective characteristics that are important to a buyer |
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Definition
| A buyer's doubts shortly after a purchase about whether the decision was the right one |
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Definition
| Influences resulting from circumstances, time, and location that affect the consumer, buying decision process |
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Term
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Definition
| Factors that partly determine people general behavior, thus influencing their behavior as consumers |
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Term
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Definition
| The process of selecting, organizing, and interpreting information inputs to produce meaning |
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Definition
| Sensations received through the sense organs |
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Term
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Definition
| The process of selecting inputs to be exposed to our awareness while ignoring others |
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Definition
| An individual's changing or twisting of information when it is inconsistent with personal feelings or beliefs |
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Definition
| Remembering information inputs that support personal feelings and beliefs and forgetting inputs that do not |
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Term
| Maslow's hierarchy of needs |
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Definition
| The five levels of needs that humans seek to satisfy, from most to least important |
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Term
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Definition
| An internal energizing force that directs a person's behavior toward satisfying needs or achieveing goals |
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Definition
| Movies that influence where a person purchases products on a regular basis |
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Definition
| Changes in an individual's thought processes and behavior caused by information and experience |
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Definition
| An individual's enduring evaluation of, feelings about, and behavioral tendencies toward an object or idea |
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Term
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Definition
| Means of measuring consumer attitudes by gauging the intensity of individuals' recations to adjectives, phrases, or sentences about an object |
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Term
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Definition
| A set of internal traits and distinct behavioral tendencies that result in consistent patterns of behavior |
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Definition
| Perception or view of oneself |
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Definition
| An individuals's pattern of living expressed through activities, interests, and opinions |
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Definition
| Actions and activities that a person in a particular position is supposed to perform based on expectations of the individual and surrounding persons |
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Definition
| The process through which a person acquires the knowledge and skills to function as a consumer |
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Definition
| Any group that positively or negatively affects a person's values, attitudes, or behavior |
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Definition
| A reference group member who provides information about a specific sphere that interests reference group participants |
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Definition
| An open group of individuals with a similar social rank |
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Definition
| The values, knowledge, beliefs, customs, objects, and concepts of a society |
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Term
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Definition
| A group of individuals whose characteristic values and behavior patterns are similar to each other and differ from those of the surrounding culture |
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Definition
| The forces other people exert on one's buying behavior |
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