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Chapter 7
Datamining
7
Business
Graduate
02/17/2014

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Term
___ is one of the most powerful directed data mining techniques
Definition
decision tree
Term
Define what a decision tree is
Definition
hierarchical collection of rules that describes how to divide a large collection of records into successively smaller groups of records
Term
Root Node:
Definition
contains all the training data used to grow the tree
Term
Leaves:
Definition
nodes that ultimately get used are at the ends of their branches, with no children
Term
When using a decision tree for churn, it describes ___
Definition
who is doing the churning and which of two variants of churn is more common
Term
Decision trees do a reasonable job of selecting a small number of ___
Definition
fairly independent variables
Term
With decision tree scoring, the ___ of the scores is more important than the actual scores themselves
Definition
ordering
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