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Chapter 7
Key terms chapter 7 Basic Marketing 17e
18
Marketing
Undergraduate 2
03/27/2011

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Term
Business and organizational customers
Definition
any buyers who buy for resale or to produce other goods and services. Includes producers of goods and services, intermediaries, government units and non profits.
Term
Purchasing Specifications
Definition
A written or electronic description of what the firm wants to buy.
Term
ISO 9000
Definition
a way for a supplier to document its quality process according to internationally recognized standards.
Term
Purchasing Managers
Definition
buying specialists for their employers. In large organizations, they usually specialize by product area and are real experts.
Term
Multiple Buying influences
Definition
several people perhaps even top management play a part in making a purchase decision. may include, users, those who help write the specs or supply info for evaluating alternatives, buyers, deciders., gatekeepers.
Term
buying center
Definition
all the people who participate in or influence the purchase.
Term
vendor analysis
Definition
a formal rating of suppliers on all relevant areas of performance. Not to just get the lowest prices but also the best economic value.
Term
requisition
Definition
a request to buy something.
Term
New-task buying
Definition
when a customer organization has a new need and wants a great deal of information. can include - setting prod specs,evaluating sources of supply and establishing an order routine that can be followed in the future if results are satisfactory.
Term
straight rebuy
Definition
routine repurchase that may have been made many times before. small or reoccurring purchases that need no new info.
Term
modified rebuy
Definition
in-between process where some review of the situation is done but not as much as in new-task buying.
Term
competitive bid
Definition
the terms of sale offered by the supplier in response to the purchase specification posted by a buyer.
Term
negotiated contract buying
Definition
agreeing to contracts that allow for changes in the purchase arrangements.
Term
outsource
Definition
contract with an outside firm to produce goods or services rather than to produce them internally.
Term
North American industry classification system (NAICS) codes
Definition
groups of firms in similar lines of business. the number of establishments, sales volumes and number of employees --broken down by geographical area.
Term
Open to buy
Definition
the buyers have budgeted funds that can be spent during the current time period. This term is relevant when they have not spent all that is available during the time period.
Term
Resident buyers
Definition
independent buying agents who work in central markets for several retailer of wholesaler customers based in outlying areas or other countries.
Term
Foreign Corrupt Practices act
Definition
passed in 1977 prohibits US firms from paying bribes to foreign officials.
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