Details Title: Chapter 6 Description: Chapter 6 Vocab Total Flash Cards: 10 Created: 01/22/2009 07:46:25		New Users: To study from this flashcard set, or to create your own your own study flash cards, REGISTER HERE. Existing Users: CLICK HERE. Additional Marketing Flashcards
Cards in this set: Term Business Buying Process Definition Decision process by which business buyers determine which product or service their organization need to purchase, and than find, evaluate, and choose among alternative suppliers and brands. Term Business Buying Behavior Definition buying behavior of the organizations that buy goods and services for use in the production of other products and services or for the purpose of reselling or renting them to others for profit. Term Derived Demand Definition Business demand that ultimately comes from the demand for consumer goods Term Supplier Development Definition systematic development of networks of supplier-partners to ensure an appropriate and dependable supply of products and materials for use in making products of reselling to others Term Straight Rebuy Definition Business buying situation in which the buyer routinely reorders something without any modifications Term Modified Rebuy Definition Business buying situation in which the buyer wants to modify product specs., prices, terms, and suppliers Term New Task Definition Business buying situation in which the buyer purchases product or service for the first time Term Systems Selling Definition buying a packaged solution to a problem from a single seller, avoiding all separate decision involved in complex buying situation Term Buyer Center Definition all individuals and units that play a role in the purchase decision-making process Term Users Definition All members of the buying organization who will actually use the product or service