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Chapter 5
Elasticity and Its Applications
19
Economics
Undergraduate 2
12/12/2011

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Term
Elasticity
Definition
a measure of the responsiveness of quantity demanded or quantity supplied to one of its determinants
Term
Price Elasticity of Demand
Definition
A measure of how much the quantity demanded of a good responds to a change in the price of that good, computed as the percentage change in quantity demanded divided by the percentage change in price.
Term
Determinants of Elasticity: Availability of close resources
Definition
More elastic because consumers can easily switch to the substitute. Ex. butter and margarine
Term
Determinants of Elasticity: Necessities versus Luxuries
Definition
Necessities: Inelastic, change is minimal
Luxuries: Elastic, much larger change
Term
Determinants of Elasticity: Definition in the Market
Definition
- Narrowly defined markets (vanilla ice cream) is elastic other flavors serve as substitutes.
- Broad markets (food) are inelastic because there's no good substitute.
Term
Determinants of Elasticity: Time Horizon
Definition
Goods are more elastic over longer periods of time.
Ex. Gas: Prices rise and people don't immediately abandon the fuel, but over time they find alternate methods of transportation
Term
Perfectly Inelastic Graph
Definition
Completely vertical: Change in price does not affect quantity demanded
Term
Inelastic Graph
Definition
Rather steep slope: Change in price is larger than change in quantity demanded
Term
Unit Elastic Graph
Definition
Both changes are the same
Term
Elastic Graph
Definition
Flatter slope: Change in price is less than change in quantity demanded
Term
Perfectly Elastic Graph
Definition
Horizontal: at one price, consumers will buy any amount
Term
Total Revenue
Definition
Money paid by buyers, P x Q
Term
Income Elasticity of Demand
Definition
A measure of how much the quantity demanded of a god responds to a change in consumers' income
Term
Income Elasticity of Demand Formula
Definition
Percentage change in Quantity Demanded
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Percentage change in income
Term
Cross-Price Elasticity of Demand
Definition
A measure of how much the quantity demanded of one good responds to a change in the price of another good
Term
Cross-Price Elasticity of Demand Formula
Definition
Percentage change in quantity demanded of good 1
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Percentage change in price of good 2
Term
Positive Cross-Elasticity
Definition
Substitutes: price rises for 1, demand rises for 2
Term
Negative Cross-Elasticity
Definition
Complements: prices rises for 1, demand falls for 2
Term
Price Elasticity of Supply
Definition
How much quantity supplied responds to change in price of that good
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