Details Title: Chapter 5 Description: Magazines Total Flash Cards: 27 Created: 10/07/2007 12:47:56		New Users: To study from this flashcard set, or to create your own your own study flash cards, REGISTER HERE. Existing Users: CLICK HERE. Additional Journalism Flashcards
Cards in this set: Term The Saturday Evening Post Definition known as the earliest magazine. established in 1821. subjects were: life, poetry (poe) famous for Norman Rockwell paintings on the cover. Leading weekly in the us in 1848 appealed to a very large audience, broad Term Role of Photo Journalists Definition Photo Journalism: the use of photographs to portay the news in print magazines have always been a venue for great photo journalism Matthew brady is known as a portrait photographer though later becomes famous for his civil war photos in 1840 civil war was the first war covered by magazines, with excellent pictures. photo journalism started, and made its mark in the 1930's, 40's and 50's Two magazines that photo journalism made an impact with: LIFE and OOK though they did not last because of TV Term Postal Act of 1879 Definition was a piece of legislation that allowed magazines to be mailed across the country at cheaper rates than letters, etc. this exploded the magazine scene. Term Consumer Magazines Definition Publications targeting an audience of like minded consumers example: Vogue, National Geographic, Good Housekeeping and Popular Science Term Trade Magazines Definition magazines published for people who work in a particular industry or business *Advanstar: in cleveland Examples: Women's Wear Daily, a computer trade magazine called INFOWORLD Term Literary Magazines Definition publications that focus on serious essays and short fiction. Examples: Harper's, The Atlantic, and the New Republic Term Muckracking Definition progressive investigative journalists typically publishing in magazines in the early years of the twentieth century. Term News Magazines Definition Time, Newsweek, US News and world report are still alive, bus as other magazines come forth, these are stagnating. time has made most significant changes. it was started in 1923 as the first weekly newsmagazine. it has cutback 750,000 subscriptions, changed its delivery dates from Mondays to Fridays it is now a week in review magazine, providing perspective and analysis. trying to change the way ad rates are written, they want to deliver readership. Term Readership Definition different than subscription: it multiplies. Time: 4 million in circulation, predicted readership is 22 million Newsweek: 3 million in circulation. predicted readership is 19 million US News and world report: 2 million in circulation predicted readership of 11 million. Term Multi-Platform Content Provider Definition what time now considers itself. Newsweek is a little behind time, and constantly watches them for new ideas, etc. us news and world report is satisfied with the way they are Term Newsmagazines: Covering National News Affairs Definition 31% US News and World Report 23.3% Time 20.5% Newsweek Term Newsmagazines: Covering International News affairs Definition 21% U.S news and World Report 19% Time 16.5% Newsweek Term Newsmagazines: Covering Business News Definition US News and World Report Newsweek Time Term Newsmagazines: Covering Celebrity/Entertainment News Definition 11,5% Time 11% Newsweek 0% US News and World Report Term Who reads US News and World Report Time and Newsweek? Definition they are wealthier than the population at large. in 2005 the household income was an average of 60,000 a year, while the national average was 51,500. the median age is 46.3 years National Median age is 44 years this proves the readers are of a younger demographic, especially younger than other news newspapers- 50 yr old median network news- 60 year old median Term Seven Sisters of Women's Magazines Definition 1.) Good Housekeeping 2.) McCall's -(failed) 3.) Redbook 4.) Ladie's Home Journal 5.) Woman's Day 6.) Better Homes and Gardens 7.) Family Circle Term Fashion, Beauty, and Lifestyle Magazines Definition Read by women. focus on clothes and style and less on lifestyle example: Glamour and Cosmopolitan. Vogue, Harper's Bazaar, and Vogue Term Men's Magazines Definition appeal to men through their hobbies. target audience is male. sometimes show fashion. attractive girl models...sometimes naked Examples: Field and Stream, Esquire, Motor Trend, Playboy, Maxim, and For Him Magazine, Men's Health, Men's Journal Term Top Five Magazines by Circulation Definition 1.) AARP The Magazine: 23, 067, 712 2.) Reader's Digest: 10,094,286 3.) Better Homes and Gardens: 7,615,179 4.) National Geographic Magazine: 5,073,822 5.) Good Housekeeping: 4,609,209 Term Advertorials Definition advertising materials in magazines designed to look like editorial content rather than paid advertising. Example: Crossworlds featured a photo of a women in a dress with a plunging neckline, she was the company's president, although the photo ran in many magazines, only one identified it as an advertisement as CrossWorlds Term Importance of Covers Definition They attract readers, and with a flashy magazine cover, it can dramatically increase the purchase percentages. Dick Stolley rules for covers: young is better than old pretty is better than ugly rich is better than poor music is better than movies movies are better than television nothing is better than a dead celebrity Term Importance of coverlines Definition Coverlines: teaser headlines on magazine covers used to shock, intrigue, or titillate potential buyers. this is important because you need your coverlines to attract to as many readers of the magazine as possible. Term What magazines are doing in regards to the internet. Definition many magazines are making an online version of themselves they are targeting narrower audiences making the layout and graphics of the magazine more appealing because presentaiton is important the articles are becoming shorter on print, though sometimes longer in the internet. they are making electronic archives for old magazine issues and articles so readers can find them easily. magazines view online publications as complements rather than competition. Term Magazines Definition a periodical that contains articles of lasting interest. typically magazines are targeted at specific audiences and derive income from advertising, subscriptions, and newsstand sales. Term Service Magazines Definition magazines that primarily contain articles about how to do things in a better way. such articles include health advice, cooking tips, employment help, or fashion guides. example: the seven sister magazines Term Early History of Magazines Definition 1704- Daniel Defoe who wrote robinson crusoe established THE REVIEW which covered public policy, literature, and morals. as opposed to news that were in the newspapers of the era, which the format of the magazine was similar to. 1704- ben franklin and john webbe were going to start the general magazine, though webbe was stolen by publisher andrew bradfor to edit his american magazine, as a result bradfords magazine was published three days before franklinds. the first battle of magazines. the first one hundred mags published before 1800 contained many reprints from newspapers around the colonies as well as items from british magazines. mags were free to reprint whatever they wanted because there was at the time no copyright laws or copyright protections 1821- the saturday evening post 1828- the spectator the oldest continuously published magazine in the english language publishes is first issue in england 1837- sarah josepha hale becomes the editor of godey's lady's book and creates the modern women's magazine 1840- matthew brady photographer for the civil war 1910- w.e.b. dubois founds the crisis as the naacp's offical magazine 1920s- harold ross founds the new yorker which becomes a home for the highbrow magazine writing 1923- henry luce founds time magazine the eventual centerpiece of the time warner media empire. 1954- sports illustrated begins publication focusing on the full range of sports 1960s- helen gurley brown remakes cosmopolitan from a dreary general interest magazine into a sassy publication for young single women 1967- rock and roll gets its own magazine with the birth of rolling stone 2002- ym magazine for young women pledges to stop running articles on dieting and to start running fashion photos featuring large sized models 2005- seymour hersh's reports in the new yorker about abu ghraib prison spur an ivestigation of treatnment of detainees in iraq Term Henry Luce Magazines Definition Henry Luce launched these successful magazines: time newsweek sports illustrated life fortune