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Definition
| Offer two or more choices from which respondents can select answers. |
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Definition
| A procedure in which everyone in the population has an equal chance of being selected in a sample. |
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| Experiments where researchers create the situation to be studied. |
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| The results of analysis that are given to decision makers. |
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Definition
| Allow respodents to develop their own answers without information about possible choices. |
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Definition
| A small number of people brought together to discuss identified elements of and issueor problem. |
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| A planned set of questions to which individuals or groups of people respond. |
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Definition
| All the people in the group that a company is interested in studying. |
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Term
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Definition
| Information already collected for another purpose that can be used to solve the current problem. |
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Term
| Marketing Information System |
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Definition
| An organized method of collecting, storing, analyzing, and retrie ing information to improve the evfectiveness and efficiency of marketing decisions. |
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Definition
| Tightly controlled situations in which all important fators are the same except the one that is being studied. |
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Definition
| Specific cities or geographic areas in which marketing experiments are conducted. |
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Definition
| Information collected for the first time to sold=ve the problem being studied. |
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Definition
| A procedure to identify solutions to a specific marketing problem through the use of scientific problem-solving. |
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Term
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Definition
| Collecting information by recording actions without interactingor communicating with the participant. |
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Definition
| the information that goes into a marketing information system that is needed for decision-making. |
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Definition
| The resources used to maintain information, including equiptment and procedures, so that it can be used when needed. |
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Term
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Definition
| Information developed from activities that occur within the organization. |
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