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Chapter 3
Chapter 3 terms
6
Marketing
9th Grade
01/04/2012

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Term
Sports Marketing
Definition
can be difined as all the marketing activities designed to satisfy the needs and wants of sports consumers.
Term
Amateur Athlete
Definition
is a person who does not get paid to play a sport.
Term
NCAA
Definition
is a national organization that governs college athectics and oversees importand decisions pertaining to athletics (similar to the NFHS for high school sporst).
Term
Professional Athlete
Definition
is an athlete who has the will and ability to earn and income from a particular sport.
Term
Title IX
Definition
is a law that bans gender discrimmination in schools that receive federal funds.
Term
Extreme Sports
Definition
are the sports that involve nontraditional, daring methods of athletic competition.
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