Term
|
Definition
| The actors and forces outside marketing that affect marketing management's ability to build and maintain successful relationships with target customers. |
|
|
Term
|
Definition
| The actors close to the company that affect its ability to serve it customers-the company, the suppliers, marketing intermediaries, customer markets, competitors and publics. |
|
|
Term
|
Definition
| The larger societal forces that affect the microenvironment-demographic, economic, natural, technological, political, and cultural forces |
|
|
Term
|
Definition
| Firms that help the company to promote sell, and distribute its goods to final buyers. |
|
|
Term
|
Definition
| Any group that has an actual or potential interest in or impact on an organization's ability to achieve its objectives |
|
|
Term
|
Definition
| the study of human population in terms of size, density, location, age, gender, race, occupation, and other statistics |
|
|
Term
|
Definition
| The 78 million people born during the baby boom following World War II and lasting until 1964 |
|
|
Term
|
Definition
| The 45 million people born between 1965 and 1976 in the "birth dearth" following the baby boom. |
|
|
Term
| Generation Y (or Millennials) |
|
Definition
| The 83 million children of the baby boomers, born between 1973 and 2000 |
|
|
Term
|
Definition
| Factors that affect consumers buying power and spending patterns. |
|
|
Term
|
Definition
| Differences noted over a century ago by Ernst Engel in how people shift their spending across food, housing, transportation, health care, and other goods and services categories as family income rises |
|
|
Term
|
Definition
| Natural resources that are needed as inputs by marketers or that are affected by marketing activities |
|
|
Term
| Technological Environment |
|
Definition
| Forces that create new technologies, creating new product and market opportunites |
|
|
Term
|
Definition
| Laws, government agencies, and pressure groups that influence and limit various organizations and individuals in a given society. |
|
|
Term
|
Definition
| Institutions and other forces that affect society's basic values, perceptions, preferences, and behaviors |
|
|
