Details Title: Chapter 3 Description: Analyzing the Marketing Environment Total Flash Cards: 15 Created: 01/28/2009 06:02:02		New Users: To study from this flashcard set, or to create your own your own study flash cards, REGISTER HERE. Existing Users: CLICK HERE. Additional Marketing Flashcards
Cards in this set: Term Marketing Environment Definition The actors and forces outside marketing that affect marketing management's ability to build and maintain successful relationships with target customers. Term Microenvironment Definition The actors close to the company that affect its ability to serve it customers-the company, the suppliers, marketing intermediaries, customer markets, competitors and publics. Term Macroenvironment Definition The larger societal forces that affect the microenvironment-demographic, economic, natural, technological, political, and cultural forces Term Marketing Intermediares Definition Firms that help the company to promote sell, and distribute its goods to final buyers. Term Public Definition Any group that has an actual or potential interest in or impact on an organization's ability to achieve its objectives Term Demography Definition the study of human population in terms of size, density, location, age, gender, race, occupation, and other statistics Term Baby Boomers Definition The 78 million people born during the baby boom following World War II and lasting until 1964 Term Generation X Definition The 45 million people born between 1965 and 1976 in the "birth dearth" following the baby boom. Term Generation Y (or Millennials) Definition The 83 million children of the baby boomers, born between 1973 and 2000 Term Economic Environment Definition Factors that affect consumers buying power and spending patterns. Term Engel's Law Definition Differences noted over a century ago by Ernst Engel in how people shift their spending across food, housing, transportation, health care, and other goods and services categories as family income rises Term Natural Environment Definition Natural resources that are needed as inputs by marketers or that are affected by marketing activities Term Technological Environment Definition Forces that create new technologies, creating new product and market opportunites Term Political Environment Definition Laws, government agencies, and pressure groups that influence and limit various organizations and individuals in a given society. Term Cultural Environment Definition Institutions and other forces that affect society's basic values, perceptions, preferences, and behaviors