Term
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Definition
| Is a name, term, design, symbol, or combination of these elements that identifies a product or service and distinguishes it from its competitors. |
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Term
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Definition
| Also called a product brand, is a word, group of words, letters or numbers that represent a product or service. |
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Definition
| Is a corporate brand, indentifies and promotes a company or a division of a particular corporation. |
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Definition
| Many brands incorporate a unique symbol, coloring, lettering, or a design elements known as Brand Mark. |
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Term
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Definition
| On the other hand, a trade character is a specific type of brand mark, one with human form or characteristics. |
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Definition
| Is a word, name, symbol, device, or a combination of these elements that is given legal protection by the federal government. |
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Definition
| Also called producer brands, are owned and initiated by national manufactures or by companies that provide service. |
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Term
| Private Distributor Brand |
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Definition
| Called the private brands, store brands dealer brands, or private labels, are developed and owned by wholesalers and retailers. |
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Definition
| Are products that do not carry a company identity. |
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Definition
| Is a branding strategy that uses an existing brand name to promote a new or improved product in a company's product line. |
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Definition
| Some companies allows other organizations to use their brand, brand mark, or a trade character through Brand Licensing |
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Definition
| Some manufactures and retailers use a mix brand strategy to sell products. |
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Term
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Definition
| Have you noticed that the Kellogg's pop tarts are made with Smucker's fruit filling? This is a example of a Co- Branding strategy. |
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Term
31.2- Packing and Labeling
Package |
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Definition
| A package is a the physical container or wrapping for a product. |
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Term
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Definition
| The practice of packaging different products and services together is known as. |
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Term
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Definition
| Occurs when two or more similar products are placed on sale for one package price. |
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Term
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Definition
| Are the package with preformed plastic molds surrounding individual items arranged on a backing. |
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Term
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Definition
| Incorporates a technology that keeps food fresh without refrigeration for extended periods. |
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Term
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Definition
| This practice is known as. |
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Term
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Definition
| Is a an information tag, wrapper, seal, or imprinted message that is attached to a product or its package. |
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Definition
| Gives the brand name, trademark, or logo. |
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Term
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Definition
| Gives the information about the product's use, construction, care, performance, and other features. |
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Term
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Definition
| States the quality of the product. |
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Term
32.1- Warranties
Warranties |
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Definition
| Is a promise or guarantee given to a customer that a product will meet certain standards. |
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Term
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Definition
| Is one that is explicitly started, in writing or verbally, to encourage a customer to make a purchase. |
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