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| Creation and maintenance of satisfying exchange relationships. |
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| You do not rely on others for the things you need to survive. |
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| Exchanging products or services with others by agreeing on their values. |
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| Concentrating on one thing or a few related activities so that they can be done well. |
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| Established the use of currency as a recognized medium of exchange. |
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| Location where people bring products to be conveniently exchanged. |
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| Creates or obtains products or services for sale. |
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| Offering products produced or manufactured by others for sale to customers. |
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| The ongoing activities designed to support the primary function of a business and keep it operating efficiently. |
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| Plans and manages financial resources and maintains records and information related to a business's finances. |
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| Involves developing, implementing, and evaluating the plans and activities of a business. |
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| Using the needs of customers as the primary focus during the planning, production, pricing, distribution, and promotion of a product or service. |
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| Unique group of prospective customers a business wants to serve and their location. |
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| Blending of four marketing elements-product, distribution, price, and promotion-by the business. |
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| Anything offered to a market by the business to satisfy needs, including physical products, services, and ideas. |
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| Or place includes the locations and methods used to make the product available to customers. |
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| Amount that customer pay and the methods of increasing the value of the product to the customers. |
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Definition
| Methods used and information communicated to encourage customers to purchase and to increase their satisfaction. |
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Definition
| Focuses on developing loyal customers who continue to purchase from the business for a long period of time. |
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Term
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Definition
| Approach to customer service that gives employees the authority to solve many customer problems.. |
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